Interview with Noa Manor from AppsFlyer
Noa Manor is a Product Manager at AppsFlyer. She has vast experience in BI and transforming raw data into meaningful and useful information for business analysis purposes. As a Customer and Product obsessed manager, she skillfully helps app marketers reach their business goals.
Get to know more about her!
Quick Quiz Noa Manor – AppsFlyer
Noa will join us on Friday 7th of June at the W Barcelona Hotel. Do not miss the chance to learn from her!
1. How and when did you arrive in the mobile industry? Why did you decide to stay and work on this sector?
I started working at AppsFlyer in 2013 and that’s when I entered the Mobile industry. I saw the potential of this industry and really loved working at AppsFlyer, the value that was provided to marketers and others across the mobile ecosystem. I was able to witness the tremendous growth of the mobile industry and with it I recognized the potential it had globally. I was and still am eager to see how things evolve in mobile marketing.
2. What project are you working on now?
I am a Product Manager so my scope of work focuses currently on building products that continue to help mobile businesses grow, investigating trends in the market and getting feedback from clients and focusing on the future of mobile.
3. What is the most important professional quality an app marketer can have?
Being Adaptable,Creative…and Data-driven!
Always look for the creative solutions, recognize the value of innovation and be willing to take risks. Be sure to constantly test and measure in order to inform your creative strategies all the time and you will gain a competitive advantage more time than not.
4. What KPIs do you control every day? Which ones are the most important?
As a product manager I work closely with KPIs that are aimed to be mutually beneficial, including NPS (Net Promoter Score) and customer engagement levels. NPS (Net Promoter Score) represents a quantitative KPI of customer satisfaction, which measures how likely our clients are to recommend AppsFlyer as their platform. And one reason they can get there is by driving brands and businesses to deepen their engagement with the platform, which equates to more power for clients. With both KPIs, I focus on the customer’s usage of the platform to ensure they are successful, and I can always be educating them on new ways to get more from our products and services.
5. What problem do you face in your every day as an app marketer?
As a product manager I am required to balance between customer needs and company vision and strategy. The challenge is to find the sweet spot between the two – meaning pushing your company forward while keeping your customers happy.
6. What advice would you give to a company or startup before launching a mobile app?
Deliver a great user experience and measure everything! Learn your ecosystem, invest time in data and analytics to make the right decision. Test your product as much as you can. Make sure your message comes across clear and is localized for diverse audiences in different regions.
7. What are the biggest challenges facing the mobile industry?
Scalability, breaking into big markets, fraud, what we are trying to address with PBA – People Based Attribution, security and privacy issues.
8. What trends will mark 2019?
Fraud, what we are trying to address with PBA – People Based Attribution, security and privacy issues.
9. How do you keep up to date with all the news in the app marketing industry? What sources do you consult?
For a product manager it’s always important to speak with clients and figure out what their challenges are moving forward and staying up to date with industry trends. Reading blogs and onlines magazines: AppsFlyer blog; AdExanger; Mobile Marketer, VentureBeat the folks at Reforge do a great job, Mobile Dev Memo group; Grow.co