Peggy Anne Salz
Founder and Chief Analyst at MobileGroove
Led by mobile analyst and author Peggy Anne Salz, MobileGroove has become a top 50 ranked influential technology destination, providing editorial content, in-depth analysis and custom research for the global mobile industry. Peggy’s work includes dozens of reports, white papers and industry almanacs, as well as +300 articles covering mobile trends, mobile marketing and mobile search. Chapter President of the Mobile Growth Fellowship (Berlin), a non-vendor, not-for-profit, mobile user acquisition, growth, and monetization think tank, where she educates on best practices around app marketing, storytelling and user engagement. She also is a frequent Forbes contributor and a guest columnist for a variety of leading media outlets, where she shares insights on mobile marketing, mobile apps, customer engagement and business innovation. She has written hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.