Interview with André Kempe from SolidarityApp - Applause 2018

Interview with André Kempe from SolidarityApp

André is working in mobile since mobile was about SMS and WAP. As a former head of several departments in several companies (from Trademob to LOVOO, to fleek by Zalando or Free2Move) he co-founded solidarityapp.com – a startup from Barcelona that helps creators on Youtube, Twitch or any other social network to generate revenue with free donations while being social and save some dolphins.

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André Kempe

Quick quiz André Kempe – SolidarityApp

André will join us on Friday 1st of June at the W Barcelona Hotel. Do not miss the chance to learn from him and purchase your tickets now 😉

1. How and when did you arrive to the mobile industry? Why did you decide to stay and work on this sector?

Well, I am working in this space since I finished my studies when SMS and WAP were popular. As a big fan of the early mobile internet developments and the opportunities it offered to mobile content distributers, payment providers, etc. I thought it would be a great idea to stay in the area. And with the rise of the iPhone there was no doubt that I made the right decision although my first boss once refused to develop a mobile adserver because he didn’t believe that people would use the internet on the crappy mobile devices, the bad connections we had & the prices for dataplans you had to pay.

2. What project are you working on now?

Besides helping some selected startups with their growth efforts I focus my efforts on growing something exciting that might help to save some dolphins but still generated massive revenues for creators on Youtube, Instagram or Twitch. The project is called solidarityapp.com and helps creators to become social by supporting some selected NGOs but also generate a new revenue stream with free donations which means that their audience can send them money by testing some apps instead of using Paypal.

3. What is the most important professional quality an app marketer can have?

Creativity.

4. What KPIs do you control every day? Which ones are the most important?

Total visits, total donations, total active campaigns of creators, click to donation conversion.

5. What problem do you face in your everyday as an app marketer?

Tracking issues with endless redirects & daily caps.

6. What is the best option to monetize a mobile app?

Freemium.

7. What advice would you give to a company or startup before launching a mobile app?

Be your own user. Ask yourself: Would you personally use your app as part of your daily habits? In which real life situations would you be bored enough to use your own app?

8. What are the biggest challenges facing the mobile app industry?

I would say the search for another scalable acquisition channel at reasonable costs is the recurring question that I hear. It is always the same question: do you know another channel?

9. What trends will mark 2018?

More advertisers will discover the opportunities with Twitch, Youtube livestreams, Instagram stories and other live formats and on the other side the CPIs with regular ads will increase as they did until now…

10. How do you keep up to date with all the news in the app marketing industry? What sources do you consult?

Luckily I was able to grow my own Facebook group of mobile marketing experts and have interview partners for livestream with a variety of topics which helps a lot to stay up to date. But of course I do use Twitter a lot to stay in touch with important people from the industry as Thomas Petit or Gessica Bicego.

11. What will you talk about in Applause 2018?

I will talk about app marketing & growth in general but also have a focus on influencer marketing for apps, especially with live streams which appears to become the hot new thing in 2018 from my perspective since classic product placements with video approval processes, etc. won’t work for such formats but drive massive traffic and reach a super engaged audience.

12. To finish, what apps or games have surprised you in the last year?

Biggest surprise for me was actually a game on PS4 … Hellblade, Senua’s sacrifice which is not only stunning visuals but also an amazing sound experience and gives you a little idea of the psychological horror that mentally ill people experience.

Another surprise is the sheer success of Fortnite and PUBG across all platforms including mobile. These games might lead all gaming charts for the next 2 or 3 years.

Did you enjoy André’s interview? Share it on your social media profiles and see you at Applause 2018!

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Emma Olivero

Author Emma Olivero

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