Applause 2017 was a success!
Last Saturday, May 27th, was a fantastic day: We celebrated the second edition of Applause! Around 200 app marketing professionals gathered together at W Barcelona to enjoy the unique App Marketing and Mobile Growth congress in Spain, organized by PickASO and TheTool. It was a huge success because we sold out all tickets and everyone enjoyed the congress!
Applause speakers shared with us their know-how and interesting case studies during eleven keynotes and two panel discussions. Besides, after each presentation attendees could ask questions about all their doubts and talk with speakers during breaks. Networking was the strongest point of the congress, everyone enjoyed and got the most out of it while having lunch at the incredible Eclipse Bar and of course during the Happy Hour at the terrace.
Did you know that the congress became trending topic in Barcelona? Yes, we did it again with the hashtag #ApplauseBCN! If you want to know how was it, keep on reading and find out why Applause is so special 😉
Applause 2017: the topics
App Store Optimization (ASO)
The congress was opened by Moritz Daan, Partner & Co-Founder at Phiture, with the conference “The ASO Stack“. He talked about the importance of knowing all the elements that affect conversion to install of mobile apps and games. Then it was the turn of Peggy Anne Salz, Founder and Chief Analyst at MobileGroove with the conference “The ASO Report“.
ROI and Video Ads
After Peggy, the stage was taken by Guy Uziely, Spanish Markets Lead and Senior Success Manager at AppsFlyer with the session “Finding your true north: Measuring your marketing app’s ROI“, where he talked about measuring return on investment in mobile marketing. His presentation was followed by the keynote of Marta Mateu, Partner Manager at Facebook, “How mobile is transforming creativity“, where she explained the process and shared some tips for creating high effective video ads on Facebook Ads.
App Analytics Case Study
Thierry Guiot, Territory Director South Europe in App Annie, explained the “App Analytics” case study, where he talked about how mobile was changing the market in different industries through apps and new challenges of measuring results.
ASO Panel Discussion
Caroline Ragot, Growth & Strategy Director at InfoJobs moderated the ASO Panel Discussion with leading industry experts: Daniel Peris, Founder and CEO of TheTool; Guillermo Gallardo, ASO Manager at PickASO; Moritz Daan, Partner & Co-Founder at Phiture; Peggy Anne Salz, Founder and Chief Analyst at MobileGroove and Thomas Petit, Growth team member at 8fit.
Deep Linking and Dynamic Facebook Ads
In the afternoon, lectures were opened by Álvaro Gómez, Agency Development Manager at Google who talked about Deep Linking. He was followed by Eric Seufert, owner of Heracles and Mobile Dev Memo. He presented the keynote titled “State of the App Economy“, where he commented on the current state of the economy of the apps industry. Then Antonio Calero, Marketplace Services Director at AdEspresso, gave a session on “Dynamic Facebook Ads“.
Habits of Mobile Marketers & Apple Search Ads
At the end of the congress, the stage was taken over by Gessica Bicego, Head of Performance Marketing at Blinkist, with the talk “The 7 Habits of Highly Effective Mobile Marketers“. She interacted with attendees in a funny way making us thinking about practical cases. Then Thomas Petit, Growth team member in 8fit, talked about “Apple Search Ads“, the new ad platform that Apple has recently introduced to its App Store. Both keynotes were some of the ones that received the most applause!
App Marketing Panel Discussion
The conference ended up with App Marketing Panel Discussion moderated by Carmen Ríos, Chief Strategy & Commercial Officer of Geenapp. The participants where: Macarena Cenalmor, VP of Client Services at mobusi; Milagros Lamas, Marketing Manager at Cabify Barcelona; Tom Farrell, VP Marketing at Swrve and Roberto Sbrolla, Online Marketing Manager B2C at InfoJobs.
Happy Hour and networking at the W Barcelona amazing terrace!
At the end of the congress, there was a giveaway of a 1 year free Growth subscription for TheTool. Later, all attendees at Applause enjoyed a relaxed atmosphere at the W Barcelona terrace to facilitate networking. During hours they were chatting over a drink about professional synergies, in order to make the most out of Applause!
Applause 2017 was possible thanks to the sponsorship of mobusi, App Annie, AppsFlyer, InfoJobs and Swrve. Also the collaboration of Difoosion, iPadizate, BusinessOfApps, Applesencia, mobyaffiliates, MMA, Comunicae, Talent Garden Barcelona, Andro4all, MobileGroove, Trecebits, TICbeat, ADSLZone, ADDC, Levin + Riegner, Friendly Rentals, Marco Estil, Billingham Group, The Valley and MobileFirms.
See you in Applause 2018!
Thank you for joining us in this adventure and see you next year!