Applause 2019

Mobile Growth & App Marketing Conference

Friday, June 7, 2019
W Hotel, Barcelona


NEW: Exclusive Access to Our Networking & Meeting Event App

The 4th Edition of the Unique Conference for App Marketers in Spain is back!

Applause is one-day conference for European App Marketing & Mobile Growth professionals organized by TheTool, PickASO and AppsFlyer, held in Barcelona on June 7 at W Hotel.

Learn from the best app marketing professionals through master sessions, workshops, panels, fireside chats and schedule meetings by our new event app.

This summer over 300 mobile growth professionals will gather in Barcelona for one day of doing business and learning in a stunning environment. Do not miss it!


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Interested in sponsoring Applause 2019?


Applause 2019 in a nutshell


Amazing Networking

Applause is the perfect place to grow connections with other professionals: chat and schedule meetings with them before by the app and meet them in person during the event. Let’s do business!

Master Sessions & Panels

Boost your motivation and get inspired at Applause. Anyone in the App Marketing industry knows that growing an app can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics.

Workshops & Tools

During the event, there will be several workshops focused on App Marketing tools. Step by step, the attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.

Last Edition Agenda

Learn about last app marketing topics during our keynotes and workshops. Take note of our schedule!

Master Sessions & Panels

08:00 – 09:00

Registration & Welcome

Welcome to Applause 2018!

09:00 – 09:30

You suck at ASO

Luca Giacomel (Bending Spoons)

09:30 – 10:00

The State of Search Volume Estimates for the App Stores

Moritz Daan (Phiture)

10:00 – 10:30

Scaling Mobile Using a Data-Driven Customer Focus

Guy Uziely (AppsFlyer) and Rubén Álvarez (Tuenti)

10:30 – 11:00

ASO: Panel Discussion

Peggy Anne Salz (MobileGroove), Daniel Peris (TheTool), Luca Giacomel (Bending Spoons), Moritz Daan (Phiture), Ekaterina Petrakova (Rocket Internet).

11:00 – 11:30


Enjoy the wonderful private terrace!

11:30 – 12:00

The Billion Dollar Mobile App Opportunity

Moshe Vaknin (YouAppi)

12:00 – 12:30

Get the most of your tracking concept for UA, Analytics and Engagement

Ekaterina Petrakova (Rocket Internet)

12:30 – 13:00

Best Practices for Implementing a CDP

Tim Norris (mParticle)

13:00 – 13:30

Mobile Growth Panel Discussion

Peggy Anne Salz (MobileGroove),  Xavier Bourlard (Headway), Kobi Edelstein (Appnext), Ivy Yu (YeahMobi), Thomas Petit (8fit) and André Kempe (SolidarityApp).

13:30 – 15:00


Enjoy the views from top of the W Barcelona hotel, network with colleagues and have fun.

15:00 – 15:30

Does Machine Learning Work for Advertising?

Javier Castro (Google)

15:30 – 16:00

The App Strategy within the Marketing Mix

Víctor Momparler (Just Eat)

16:00 – 16:30

Experiment 626: the InfoJobs Growth Formula

Roberto Sbrolla (InfoJobs)

16:30 – 17:00

Engagement Panel Discussion

Gaela Le Janne (wallapop), Anshul Kudal (, Sandra Sancho (mytaxi), Marc Pelejà (Glovo), Justine Devos (Schibsted)

17:00 – 17:30


Take a break and taste sweet pastries while doing networking at the terrace.

17:30 – 18:00

Marketing & Data: The Secret To a Happy Marriage

Gessica Bicego (Blinkist)

18:00 – 18:30

How Real World Data Can Revolutionize Consumer Engagement & Retention

Jonathan Raveh (Neura)

18:30 – 19:00

Growing UA beyond Facebook, Google, Apple & AdNetworks: Opportunity & Challenges

Thomas Petit (8fit)

19:00 – 20:00


It’s time to build new relationships and strengthen the existing ones!

20:00 – 21:00

Happy Hour

Just relax and have fun!


09:30 – 10:10

Internationalization on Mobile

Patrick Kane (Priori Data)

10:15 – 10:55

How to Create a Media Plan for a Mobile Game

Peter Fodor (AppAgent) + Antti Paikkala (Small Giant Games)

11:35 – 12:15

ASO from Scratch + PRO tactics

Katerina Zolotareva + Daniel Peris (TheTool)

12:10 – 13:00

Ad Monetization for Games – A Data Scientist’s Playbook

Carole Wi-Hai (Tenjin)

Last Edition Speakers

Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.

Thomas Petit


Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and currently works as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category.

Gessica Bicego


Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.

Moritz Daan


Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.

Luca Giacomel

Bending Spoons

Data Scientist with a strong entrepreneurial attitude and interest for product growth. After graduating he founded his first startup, PolicyBrain, where they analyzed parliamentary data and made predictions on vote results for lobbyists and big companies. He later joined Bending Spoons as a data scientist, where he is currently also helping out with ASO and UA bringing his quantitative knowledge. Since then beating the market with quantitative ASO has became his obsession.

Peter Fodor


Peter Fodor is the Founder & CEO of AppAgent, mobile marketing experts for hire helping companies such as Wooga or Malwarebytes with strategy, data, creatives and user acquisition. Peter started in mobile in 2011 when he co-founded Flow Studio Games. He blogs about mobile marketing at

Peggy Anne Salz


Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing clients custom research and strategic content marketing. She is also a VentureBeat mobile analyst, frequent Forbes contributor and has written 300+ articles on mobile industry trends and business innovation, as well as nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

Antti Paikkala

Small Giant Games

Antti is a performance marketing expert, currently managing all digital marketing campaigns for Empires & Puzzles: RPG Quest. Before joining Small Giant Games, Antti worked at Rovio Entertainment, where he oversaw cross promotion of the Angry Birds portfolio and managed paid acquisition campaigns for titles such as Angry Birds Blast and Angry Birds Evolution, as well as multiple soft launches.

Roberto Sbrolla


Digital marketing expert with over 10 years experience in the online business. For the last 4 years Roberto has been specializing in app marketing, working for advertising agencies and managing ASO, user acquisition and retention for global brands such as Burger King, Just Eat and Nickelodeon, as well as tech startups. He is currently working as online marketing manager at InfoJobs, the #1 job board in Spain.

Gaela Le Janne


Gaela Le Janne has been working in the digital industry since she graduated in Economics & Marketing. She joined Wallapop 4 years ago when the app was just launching and she is dedicated today to engage and build long-term relationships with 40 million of wallapop users. Passionated about new technologies, she is also involved in Geek Girl Meetup Barcelona, the organization she co-founded to empower women in tech.

Javier Castro


With a B.Sc in computer engineering and a Masters in Business, Javier has worked at Oracle and HP in programming and sales before joining Google. He spent the last 5 years working within the Google Cloud team and working as a Growth Manager. Currently, he is leading the EMEA Gaming team working with the most sophisticated gaming companies across Europe helping them to acquire profitable users.
Moshe Vaknin

Moshe Vaknin


Moshe has been dreaming about YouAppi since he bought his first iPhone 3. After a long and successful career, leading companies such as ATT and VocalTech, Moshe founded three successful startups before founding YouAppi. As the CEO of YouAppi, Moshe brings vast experience in the advertising, publishing and affiliate marketing fields, fortifying him with the ability to identify opportunities, transform them into reality, and lead global teams.
Guy Uziely

Guy Uziely


Guy is a skilled SaaS professional with passion for building win-win relationships, mobile marketing and big data.
He has over 8 years of experience helping companies such as Telefonica, Inditex, Social Point, Letgo and Schibsted grow in markets across LATAM, Europe and the U.S.
Fluent in English, Spanish, Portuguese and Hebrew, Guy is always up for discussing new ideas and business opportunities.
Xavier Bourlard

Xavier Bourlard


Xavier has over 12 years of performance-based advertising, online/e-mail marketing and mobile user acquisition experience, with a strong focus on leading and growing the business development internationally. Before joining Headway, he was based in Berlin working at Glispa - an international marketing platform for mobile and digital entertainment clients.
At Headway, his responsibilities are to build and manage the several teams from the European office based in Barcelona, and to lead the mobile app marketing activities internationally. His goal is to empower Mobrain - the In-House Mobile Marketing Platform from Headway - as an all in one Mobile advertising solution for all app developers and brands from all over the world.
Victor Momparler

Victor Momparler

Just Eat

With a Business Administration degree and Masters in Digital Marketing & E-commerce, Victor is a digital marketing professional with more than 6 years of experience. Having worked in leader companies as Microsoft, Zalando and Wazypark, he is now responsible for the user acquisition strategy at Just Eat.
Kobi Edelstein

Kobi Edelstein


Kobi Edelstein is the VP of Advertising for Appnext. With over 18 years in Games and Media, Kobi is a seasoned marketer and product innovator.
Kobi has founded an indie multiplayer game studio and was a CMO of a mobile strategy game studio.
Prior to that he had many years of experience at companies like where Kobi spearheaded the casino product department, and Exent where he established and managed a free ad supported game portal and network of white labels.
At Appnext, Kobi leads the Demand side, helping thousands of App developers grow their business. Kobi also oversees the Appnext Platform including Support and Operations activities.
Caroline Ragot

Caroline Ragot


Caroline has led the InfoJobs mobile strategy from 2012 to 2015. She turned the well-known job board into an App-First company that reached 1M MAUs in 2016. She has worked in the mobile industry since 2006, just before the Android and iOS revolution. When she was Managing Director of Code Factory, a Spanish startup that makes mobile phones accessible to the blind, she worked on different accessibility projects together with companies such as Nokia, BlackBerry, Microsoft, Google, AT&T and Vodafone. In 2010, President Obama signed the Twenty-First Century Communications and Video Accessibility Act, a milestone in which Code Factory played an important role. In 2014, Caroline co-founded Women in Mobile, an initiative that aims to increase the visibility of women in technology. In 2015, she received the Dona TIC award, an award that recognized women leaders in the field of Information and Technology in Catalonia. In 2017 she was promoted to Growth & Strategy Director at InfoJobs, joining the management committee of the leading job board.
Ekaterina Petrakova

Ekaterina Petrakova

Rocket Internet

Ekaterina is Mobile Marketing Manager and leading most of app/mobile marketing initiatives across Rocket Internet family. Besides focusing on apps, she's involved in SEA which feeds on her passion for Online Marketing on both mobile and desktop.
Daniel Peris

Daniel Peris


Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance-based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups.

Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.


Katerina Zolotareva


Katerina is Marketing & Customer Success Manager at TheTool, a powerful and easy-to-use platform for tracking and optimizing ASO KPIs in over 90 countries.

With over 3 years of experience in digital marketing (both web and mobile) Katerina loves sharing knowledge about App Store Optimization and mobile growth, and helps developers and marketers improve their app marketing strategy.

Patrick Kane

Patrick Kane

Priori Data

Patrick grew up in the US and worked for a decade as a heavy consumer of market, financial, and private company data as both an analyst and an investor. He began his career in the investment banking division of Morgan Stanley, before joining private equity fund Vestar Capital Partners. After completing an MBA from INSEAD in 2012, Patrick founded Priori Data to bring transparency to the black-boxes of the app stores, helping makers, marketers and analysts better understand the mobile ecosystem.
Jonathan Raveh

Jonathan Raveh


With 10 years' experience in the mobile industry in various content & advertising positions, Jonathan is the Director of Monetization & Strategic Partnership at Neura. Prior to Neura, Jonathan was solely responsible for monetization at CallApp and managed all Partnerships & Community endeavors at Appnext.

Jonathan frequently writes in several industry-related blogs, including Mobile Dev Memo, TheTool, Medium, Soomla and more.

Andre Kempe

Andre Kempe


Andre is working in mobile since mobile was about SMS and WAP. As a former head of several departments in several companies, from Trademob to LOVOO, to fleek by Zalando or Free2Move. He co-founded, a startup from Barcelona that helps creators on Youtube, Twitch or any other social network to generate revenue with free donations while being social and save some dolphins.
Ivy Yu

Ivy Yu


Ivy is the Head of Americas for Yeahmobi, a data-driven performance-based mobile marketing platform. In this role, Ivy manages Yeahmobi's US and LATAM offices. She is focused on driving the business strategy to grow demand for Yeahmobi's product and solutions in these markets and oversees the regional sales, marketing, partnership, and operation teams.

Ivy is a champion of mobile growth. Before joining Yeahmobi, Ivy led the User Acquisition efforts at Lookout, where she oversaw the planning and execution of growth marketing strategy across different channels. Ivy holds an MBA (Marketing Strategies & Statistics) from San Francisco State University.

Sandra Sancho

Sandra Sancho


BA in Humanities and Journalism at Pompeu Fabra University. She also has an Executive Master in Marketing Management at EADA.
With more than 10 years of experience in commodities, fashion, luxury and automotive industries. She worked as well in corporate communications.
She has consolidated her work experience as Account Director in multinational communication agencies such as Hill & Knowlton, Equipo Singular, Román y Asociados or PRM Events, among others. She also worked in Tous as international press officer.
Currently, she is leading the marketing department of mytaxi in Spain. mytaxi is the first free Taxi App to order and pay through the Smartphone. In September 2014, moovel GmbH, a subsidiary of Daimler, acquired mytaxi and became part of the Daimler AG - Mercedes Benz Group.
Today she is a member of Women in Mobile, Marketing Club of Barcelona and actively participates with the Marketing Association in Spain. She is co-author of the publication: ``OTROS MUNDOS. Viajes alternativos y solidarios ``.

Anshul Kudal


Anshul is an Intrapreneur and Business Developer with experience in the tech and banking sectors where he has worked with Big data, Marketing Analytics and Product Innovation solutions. Currently, he is a Project Manager in Telefonica I+D where he runs the Smart Notifications intrapreneurship project, an AI-based user engagement platform. He has a Master of Business Administration (MBA) focused in General Management/Marketing Management, from IESE Business School, Barcelona.
Marc Pelejà - Glovo 291x291

Marc Pelejà


Marc Pelejà (Tortosa, 1989) completed his Journalism Degree at URV in 2012. He also did a Master in Social Media at UA (2013) and a Master in Marketing at UAB (2015). He started working in Marketing in YKK. Marc joined Glovo two years ago when it was still an early days start-up. Since then, he has been in charge of Social Media, Promotions and PR. He's now the Head of CRM and Retargeting defining the strategies for users activation and retention.
Tim Norris

Tim Norris


Tim Norris is General Manager EMEA for mParticle, having opened the European office in 2017. Tim sits on mParticle's GDPR Council and is responsible for growth and product localisation across the region. Prior to mParticle Tim was Country Manager of DACH & the Netherlands for Krux.
Justine Devos 250x250

Justine Devos

Schibsted Group

After 8 years of experience in the e-commerce and mobile industry, of which 2 years as Data Team Manager at Happn, Justine moved to Barcelona in September 2016 and joined Infojobs to initiate and lead the development of data-driven analysis and insights delivery.
Justine also held online marketing positions at Vente-privee and Menlook in Paris.
carole waihai

Carole Wai Hai


Carole is heading the Data Sciences and Analytics efforts at Tenjin, a one-shop analytics solution for UA and monetization. She previously lead Fyber Business Intelligence team, a SSP and incentivised mobile ad affiliate, where she trained UA and monetization managers at self-service analytics, KPIs and cutting manual processes. Autodidact, passionate about everything data, she always looks at better ways to optimize, cluster and predict.

In a past life she lived in Beijing and San Francisco doing events hosting, sales and improvisation theater.

Ruben Alvarez

Rubén Álvarez


Rubén Álvarez is the Mobile Advertising Manager at Telefonica's NOVUM area. With more than ten years working in mobile marketing, currently, he is responsible for defining and carrying out user acquisition plans for NOVUM apps, including Movistar, Tuenti, Vivo, and O2.

Some Attendees

Applause brings together over 300 app marketing professionals from top international brands.

Here you have some attendees from past editions:


Huawei App Gallery


21 Buttons






Just Eat






bimba y Lola


Small Giant Games



Applause 2019 would not be possible without the support of our partners.

Get to know more about them!



Mobile World Capital

Women In Mobile


iab spain

Experience Fighters

Marco Estil

 Grupo Billingham


PG Connects

Media Partners

Applause 2019 would not be possible without the support of our media partners.

Thank you!


marketing directo




Business of Apps




World of mobile apps




What people say about Applause conference

Buy Applause 2019 tickets

Applause in images

Applause 2019 will take place at the awesome W Barcelona Hotel. Check out last edition images!

Information, Venue and Contact

Do you need more information? Please contact us.



Hotel W Barcelona
Plaça de la Rosa dels Vents, 1
08039 Barcelona, Spain
Friday June 1, 2018 – From 8AM to 8PM


TheTool & PickASO
Rambla Catalunya 60, Principal 2º
08007 Barcelona, Spain
[email protected]
(0034) 93 638 61 26
(0034) 626 223 814