Applause 2019

Mobile Growth & App Marketing Conference

Friday, June 7, 2019
W Hotel, Barcelona


NEW: Exclusive Access to Our Networking & Meeting Event App

The 4th Edition of the Unique Conference for App Marketers in Spain is back!

Applause is one-day conference for European App Marketing & Mobile Growth professionals organized by TheTool, PickASO and AppsFlyer, held in Barcelona on June 7 at W Hotel.

Topics: App Store Optimization (ASO), UA, retention, monetization, influencer marketing, PWA… and much more!

Learn from the best app marketing professionals through master sessions, workshops, panels, fireside chats and schedule meetings by our new event app.

This summer over 300 mobile growth professionals will gather in Barcelona for one day of doing business and learning in a stunning environment. Do not miss it!


PickASO logo

Golden Sponsor

Smadex By Headway

Silver Sponsor


Interested in sponsoring Applause 2019?


Applause 2019 in a nutshell


Amazing Networking

Applause is the perfect place to grow connections with other professionals: chat and schedule meetings with them before by the app and meet them in person during the event. Let’s do business!

Master Sessions & Panels

Boost your motivation and get inspired at Applause. Anyone in the App Marketing industry knows that growing an app can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics.

Workshops & Tools

During the event, there will be several workshops focused on App Marketing tools. Step by step, the attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.

Agenda 2019

Learn about app marketing during our keynotes and workshops. Take note of our schedule!

Master Sessions & Panels

08:30 – 09:00

Registration & Welcome

Welcome to Applause 2019!

Diana Rubine AppsFlyer Applause 2019

09:00 – 09:30

Keynote | 2019 Local and Global Trends in Mobile App Marketing

Mariano Miculitzki (AppsFlyer)

Mariano Miculitzki AppsFlyer

09:30 – 10:00

Keynote | App Store Optimization: Using the right data for the best results

Wolfgang Peters (Flaregames)

Wolfgang Peters Flaregames

10:00 – 10:30

Panel | Monetizing Your Game

Mathias Royer (Tilting Point), Jacob Krüger (Scopely Consultant), Miquel Gil (Gameloft), Jorge Canga, Enric Cabestany (IGG). Moderator: Marta Colombas (Chartboost)

Monetization panel

10:30 – 11:00


Enjoy our wonderful private terrace and mediterranean breakfast!

11:00 – 11:30

Keynote | Best Practices for Launching New Games

Aina Albesa and Mireia Rivero (Social Point)

Social Point applause 2019

11:30 – 12:00

Keynote | Advertainment: How to win the hearts of today’s youth audience

Tim Armoo (Fanbytes)

Tim Armoo Fanbytes

12:00 – 12:30

Keynote | Leveraging Content Marketing as a Key Performance Channel

Sandra Wu (Blinkist)

Sandra wu blinkist applause 2019

12:30 – 13:00

Keynote | Programmatic Advertising: The Future of Mobile Marketing

Jordi de los Pinos (Smadex by Headway) and Pepe Agell (Chartboost)

Chartboost y Smadex

13:00 – 14:30


Enjoy the beach views from our private terrace, network with colleagues and have fun!

14:30 – 15:00

Keynote | From 0 to 4 Million Users in 4 Years

Patricia Gómez (Revolut Spain)

Patricia gómez revolut Spain

15:00 – 15:30

Panel | Maximizing Your Mobile User Acquisition and Retention

Pedro de Almeida (Remerge), Danika Wilkinson (Genera Games), Toni Rabanera (PickASO), Javier Castro (Google). Moderator: Jonathan Raveh (Neura)

Maximizing Your Mobile User Acquisition and Retention Applause 2019

15:30 – 16:00


Take a break and taste sweet pastries while doing networking at the terrace.

16:00 – 16:30

Keynote | PWAs: The Future of Mobile Apps & The Web

Aleyda Solis, CEO at Orainti

Aleyda solis Orianti Applause 2019

16:30 – 17:00

Keynote | The Future of UA

Thomas Petit (Mobile Growth Expert)

Thomas Petit Mobile Growth Expert Applause 2019

17:00 – 17:30

Panel | Mobile Growth Challenges

Thomas Petit (Mobile Growth Expert), Kevin Bravo (Phiture), Daniel Peris (TheTool), Gessica Bicego (Blinkist), Luca Giacomel (Bending Spoons). Moderator: Jegors Ivanovs (Jodel)

Mobile Growth Challenges Panel Applause 2019

17:30 – 18:00


All attendees

18:00 – 23:00

Cocktail and Happy Hour

It’s time to build new relationships and strengthen the existing ones!

Workshop Room

09:30 – 10:15

Fireside chat: User Acquisition Automation

Peter Fodor (App Agent) and Irene Vaquero (Glovo)

AppAgent Glovo User Acquisition Automation

11:00 – 11:45

Workshop | Building a custom analytics strategy for product growth

Jenna Lindberg (Mixpanel)
Mixpanel Jenna Lindberg Workshop Applause

12:00 – 12:45

Workshop | A different ASO approach

Daniel Peris (TheTool)

Daniel Peris ASO Workshop TheTool

14:30 – 15:15

Workshop | Advanced Audience Segmentation: Getting Closer to One-to-One Marketing

Noa Manor (AppsFlyer)

Noa Menor AppsFlyer Workshop Applause 2019

Speakers Confirmed

Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.

Thomas Petit

Mobile Growth Expert

Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and has worked as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category. He is currently working as Mobile Growth Expert for several apps.
Tim Aarmo

Tim Armoo


Timothy Armoo is the 24 year old CEO of Fanbytes, a mobile video advertising platform helping brands like Warner, Apple Music, and Sony reach teens through Snapchat and TikTok influencers. Fanbytes's campaigns have seen themselves featured in Forbes, Huffington Post and The Times with Forbes describing them as ``rewriting the rules of social for Gen Z``. Fanbytes is Timo's 3rd company, having started his first company at 14 and selling his second company at 17-year-old.
Pepe Agell Chartboost

Pepe Agell


Pepe Agell is CSO and part of the Office of the CEO at Chartboost. In this role, he oversees the company’s strategic partnerships, m&a activities, marketing, external communications and thought leadership. He holds a Mechanical Engineering degree from the UPC Barcelona and the ETH Zurich. Prior to joining Chartboost, Agell led product management and operations teams in both multinational (Hilti AG) and startups (3scale and Innovalley).
Diana rubine

Diana Rubine


Diana is CSM at AppsFlyer Spain and has more than 10 years of experience in positions of direct relationship with clients. His deep familiarity with digital marketing, user acquisition and branding, both web and mobile, comes from the diversity of the industries he has worked in, such as gaming and monetization and search and content syndication. In particular, during his time in the gaming industry, he worked directly with the National Lotteries of Peru, Mexico and Croatia.

Diana has a very international profile both in her personal life and in her professional career. He has lived many years in Colombia (his native country), Canada, EE. UU and Israel, where he currently resides. He feels passion for data and standardization processes that originate from his training as a biological sciences scientist.

Daniel Peris

Daniel Peris


Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance-based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups.

Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.

Peter Fodor


Peter Fodor is the Founder & CEO of AppAgent, mobile marketing experts for hire helping companies such as Wooga or Malwarebytes with strategy, data, creatives and user acquisition. Peter started in mobile in 2011 when he co-founded Flow Studio Games. He blogs about mobile marketing at
Jenna Mixpanel

Jenna Lindberg


Jenna has more than a decade of experience working in EMEA, US, and LATAM markets, fostering relationships with key clients for disruptive tech companies including Apple, Eventbrite, and Mixpanel. In her current role at Mixpanel, she moved to London to open Mixpanel's first international office, and is helping them expand and localize their international sales, strategic professional services and support globally.
aleyda solis

Aleyda Solis


Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of ``SEO, Las Claves Esenciales``, host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google.
Sandra Wu

Sandra Wu


Sandra Wu is a performance marketer who specialises in paid content. Having established content marketing as an acquisition channel for apps such as Blinkist and 8fit, she has seen many successes and failures, and isn't shy about sharing them.
wolfgang peters

Wolfgang Peters


Wolfgang has been driving the growth of mobile games for about 7 years. He has worked on small games as well as big titles with 50+ million downloads. As a data-driven marketer, his expertise is the optimization of the complete marketing funnel, from the first ad impression through app stores and into the game. At Flaregames, he runs the User Acquisition and ASO activities across the portfolio. Before, he led the conversion optimization team at Goodgame Studios, after working at multiple startups.

Gessica Bicego


Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.
Kevin Bravo Phiture

Kevin Bravo


Kevin has honed his technical and strategic skills in various startups and environments all over Europe. A regular speaker at conferences involving Growth hacking, mobile app development, analytics and marketing, Kevin now brings in his broad range of expertise to work both as a Growth Consultant and an innovation catalyst at Phiture. Kevin is also a keen Magic student and is seriously handy with a pack of cards.
Mathias Royer

Mathias Royer

Tilting Point

Mathias leads the recently founded Tilting Point office in Barcelona. With more than nine years of experience leading mobile games teams across a wide variety of genres, Mathias has been instrumental in growing Tilting Point’s presence in Europe. Prior to joining Tilting Point, Mathias served as an Executive Producer for Flaregames and Studio Manager for Gameloft.
Jordi de los Pinos Smadex by Headway

Jordi de los Pinos

Smadex by Headway

Jordi de los Pinos is co-founder and CEO at Smadex, acquired by Headway in 2018. With business and engineering degrees from MIT, Telecom Paris, and Polytecnic University of Catalunya, his entrepreneurial journey has evolved from designing cell phone and airplane chips to building the leading mobile-first DSP. He is an established figure in the growing Barcelona ad tech community and frequently shares his expertise on the topics of AI, machine learning, brand safety, and entrepreneurship.
Jacob kruger

Jacob Krüger


Jacob has worked in digital marketing since 2008. Currently, he consults companies such as Applike, and Scopely on mobile marketing. Prior to that, he was the Head of Marketing at Social Point, where he built and lead a team of 20+ marketers and oversaw all marketing acitvities including digital marketing, ASO, TV and influencer marketing as well as ad monetization.
Jorge Canga Playwing

Jorge Canga


Growth marketer in love with the mobile industry. Currently enjoying User Acquisition, Ad Monetization, and ASO at Playwing; previously combined UA and Ad Monetization efforts with a product owner role for developing an Ad Mediation software.
Danika Wilkinson

Danika Wilkinson

Genera Games

Danika is currently the user acquisition manager at one of Spain's top mobile gaming companies, Genera Games, the developer behind titles such as Frozen Free Fall, Star Wars: Puzzle Droids and Gladiator Heroes. As part of her role, she oversees both ongoing user acquisition campaigns, periodic launches and prototype testing over a number of games - from mid-core to hyper-casual. She's interested in new UA strategies and channels, predictive data modeling for effective acquisition, and tying in ASO, PR and social media to be able to increase game visibility and improve user quality.
Jegor Ivanov

Jegor Ivanov


Jegor is a growth practitioner with over 5 years of experience with app products that have a global footprint in Social, Fitness, and E-commerce.
As a Growth Product Manager at Jodel (social media app), he’s currently leading an engineering team focusing on monetization and leveraging viral loops for product growth.
In the past Jegor managed full-stack mobile CRM efforts at 8fit, having previously lead digital marketing teams at Jumia (Rocket Internet) and Crowd Mobile.
Miquel Gil

Miquel Gil


Miquel has been Product Manager at Gameloft Barcelona for the last 6 years where he has supervised monetization and live-ops strategies for award-winning-titles such as Despicable Me: Minion Rush, Asphalt 8:Airborne and Asphalt 9:Legends. With a combined download count of over one billion users, the live ops mandate on these games required a vision merging monetization, retention and viralization techniques.

Part of his work in Gameloft includes design and execution of data analysis, AB Testing, content deployment, event scheduling, establishing the in-game promotional plan and applying live-ops best practices in order to drive engagement and monetization.

Beyond project strategy, Miquel has been actively invested in training new talent, knowledge sharing and internal tools research & development.

Pedro de Almeida

Pedro de Almeida


Putting 5+ years experience in Digital Advertising at the service of mobile app developers to help them retarget, re-engage and retain their current users with REMERGE - App Retargeting
Patricia Gomez Revolut

Patricia Gómez


Patricia is an experienced communications professional and she leads PR and Communications in Spain and Portugal at Revolut – one of the fastest growing start-ups in the world and UK’s first digital bank unicorn. She joined the company at the time Revolut launched in Spain and since then she has played a fundamental and important role in growing Revolut's presence and community in the country.
Irene Vaquero Glovo

Irene Vaquero


I'm originally from Sevilla where I studied Marketing and Market Research and started my professional career as Mobile User Acquisition in Genera Games, a mobile gaming company with great titles as Star Wars, Frozen or La Liga. Then I decided to move to Barcelona to join the startup Glovo that was beginning their ambitious expansion to LATAM. Glovo is a delivery on demand app that brings you anything from any place of your city in less than 30 min (food, pharmacy, supermarket or even the keys you forgot!). When I joined Glovo one year and a half ago we were only available in 4 countries in South Western Europe, now we have expanded to more than 25 countries in LATAM, Eastern Europe, Middle East and Africa. Our Digital Team has grown a lot too, from 2 people to 20. I'm in charge of the strategy of global Mobile User Acquisition and we're 6 on the team divided by regions.
Aina Albesa Social Point

Aina Albesa

Social Point

I've been part of the mobile marketing industry for 5 years. After working on the travel sector, I moved to the jungle of gaming. Now, as Product Marketer at Social Point, I'm fully dedicated to launch new games to the market. This means being responsible for the design and implementation of the soft launch strategy, from the very early stage of the games until the global launch. Before that, I also was involved in big titles at Social Point with 100+ million downloads across the globe.
Mireia Rivero Balcells Social Point

Mireia Rivero

Social Point

8 years experience in the mobile marketing arena with focus on entertainment industry. In the last 5 years I have gained expertise on the mobile gaming space at Social Point delivering & executing strategies to grow UA for existing IPs and more recently for launching new mobile games. I am passionate about innovation & creativity powered up by data.
Jonathan Raveh

Jonathan Raveh


With 10 years' experience in the mobile industry in various content & advertising positions, Jonathan is the Director of Brand Marketing at Neura. Prior to Neura, Jonathan was solely responsible for monetization at CallApp and managed all Partnerships & Community endeavors at Appnext.

Jonathan frequently writes in several industry-related blogs, including Mobile Dev Memo, TheTool, Medium, Soomla and more.

Mariano Miculitzki

Mariano Miculitzki


Mariano Miculitzki is a Sales Manager for EMEA at AppsFlyer. He has over 15 years of experience working for high tech and communications at multinational companies. Leveraging his diverse skill set and extensive management consulting background, Mariano helps app marketers to make better decisions by maximizing AppsFlyer’s breadth of features.
Noa Manor

Noa Manor


Noa Manor is a Senior Product Manager at AppsFlyer. She has vast experience in BI and transforming raw data into meaningful and useful information for business analysis purposes. As a Customer and Product obsessed manager, she skillfully helps app marketers reach their business goals.

Javier Castro


With a B.Sc in computer engineering and a Masters in Business, Javier has worked at Oracle and HP in programming and sales before joining Google. He spent the last 5 years working within the Google Cloud team and working as a Growth Manager. Currently, he is leading the EMEA Gaming team working with the most sophisticated gaming companies across Europe helping them to acquire profitable users.
Antonio Rabanera PickASO

Toni Rabanera


Toni Rabanera has more than 10 years of experience in digital marketing. His professional career began in the video-game multinationals Ubisoft and Eidos where he developed launch strategies for large blockbusters such as GTA, Spiderman or Mafia. He entered fully into the mobile world as Marketing Director for Spain and Portugal in the mobile video game multinational Gameloft where he led the strategy and execution of marketing campaigns for more than a hundred products. Toni has been an active member of the development of the mobile ecosystem from the beginning of the java up to the most advanced technologies in VR. He also has experience as an entrepreneur in two startups. He currently works in the PickASO team as an App Marketing Specialist.
Marta Colombas

Marta Colombas


Marta is the Product Manager at Chartboost, a leading Adtech company, in Barcelona. In spite of her youth, she owns and leads the roadmap of three different products: Chartboost SDK, Ads, and Platform. Along with her team, Marta has managed to build bridges between the dynamic startup culture of San Francisco, Amsterdam and Barcelona, give visibility to the newly created engineering team and successfully kick-off a roadmap that delivered value from day one. Previously, she worked at Social Point, a TOP 100 US grossing gaming company, as Product Manager and Live Operations Manager. Marta is also a mentor in allWomen, an only-women academy for future female tech leaders.
Enric Cabestany

Enric Cabestany


Enric Cabestany is the General Manager of IGG for European markets. In his role he oversees all operations of the company for the entire region. Prior to IGG, Enric lived the Bay Area as well as Latin America during which time he worked at Chinese mobile social network, Meitu, ovreseeing all its operation in the Latino/Portuguese markets where with his team brought more than 40 million new users, and also at Naranya, the largest alternative android store in Latam bringing the biggest mobile game / app developers to that platform.

Luca Giacomel

Bending Spoons

I am an all round Data Scientist with a strong entrepreneurial attitude and interest for product growth. After graduating I founded my first startup, PolicyBrain, where we analyzed parliamentary data and made predictions on vote results for lobbyists and big companies. I later joined BendingSpoons as a data scientist, where I am currently also helping out with ASO and UA bringing my quantitative knowledge. Since then beating the market with quantitative ASO has became my obsession.

What does the ticket include?


Access to all content

Learn about App Marketing and Mobile Growth at Applause’s keynotes, panel discussions and workshops.

Meals & Happy Hour

Enjoy a mediterranean breakfast, all day snacks, lunch and cocktail at our private terrace. Networking Happy Hour until 11pm!

Networking App

Chat with all event attendees and schedule meetings with them during the event day!

Some Attendees

Applause brings together over 300 app marketing professionals from top international brands.

Here you have some attendees from past editions:



Huawei App Gallery


21 Buttons


fintonic logo





Just Eat





bimba y Lola





ABA English logo

Wall Street English






Tilting Point

Small Giant Games






Genera Games

spilgames logo


Applause 2019 would not be possible without the support of our partners.

Get to know more about them!



Mobile World Capital

Women In Mobile


iab spain



ASO Conference 2019

Product Hackers

PG Connects

Experience Fighters


Pocker Gamer Connects Seattle


Friendly rentals


Marco Estil

 Grupo Billingham


White nights st petersbourg conf

CEO Summit White Nights BCN

technovation Challange

Media Partners

Applause 2019 would not be possible without the support of our media partners.

Thank you!


marketing directo




Business of Apps


Pocket gamer partner


World of mobile apps






Bourbon Creative


What people say about Applause conference

Buy Applause 2019 tickets

Applause in images

Applause 2019 will take place at the awesome W Barcelona Hotel. Check out last edition images!

Information, Venue and Contact

Do you need more information? Please contact us.


Book your accommodation 10%Off!

Friendly Rentals offers to Applause attendees 10%off in bookings done during May from June 6th to June 8th. Contact us and ask for the discount code!



Hotel W Barcelona
Plaça de la Rosa dels Vents, 1
08039 Barcelona, Spain
Friday June 1, 2018 – From 8AM to 8PM


TheTool & PickASO
Rambla Catalunya 60, Principal 2º
08007 Barcelona, Spain
[email protected]
(0034) 93 638 61 26
(0034) 626 223 814