Applause 2019

Mobile Growth & App Marketing Conference

Friday, June 7, 2019
W Hotel, Barcelona


NEW: Exclusive Access to Our Networking & Meeting Event App

The 4th Edition of the Unique Conference for App Marketers in Spain is back!

Applause is one-day conference for European App Marketing & Mobile Growth professionals organized by TheTool, PickASO and AppsFlyer, held in Barcelona on June 7 at W Hotel.

Learn from the best app marketing professionals through master sessions, workshops, panels, fireside chats and schedule meetings by our new event app.

This summer over 300 mobile growth professionals will gather in Barcelona for one day of doing business and learning in a stunning environment. Do not miss it!


PickASO logo

Golden Sponsor

Smadex By Headway

Interested in sponsoring Applause 2019?


Applause 2019 in a nutshell


Amazing Networking

Applause is the perfect place to grow connections with other professionals: chat and schedule meetings with them before by the app and meet them in person during the event. Let’s do business!

Master Sessions & Panels

Boost your motivation and get inspired at Applause. Anyone in the App Marketing industry knows that growing an app can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics.

Workshops & Tools

During the event, there will be several workshops focused on App Marketing tools. Step by step, the attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.

Agenda 2019

Learn about app marketing during our keynotes and workshops. Take note of our preliminary schedule!

Master Sessions & Panels

08:00 – 09:00

Registration & Welcome

Welcome to Applause 2019!

09:00 – 09:30


Guy Uziely (AppsFlyer)

09:30 – 10:00

Keynote | Topic: ASO for Games

Wolfgang Peters (Flaregames)

10:00 – 10:30

Panel | Monetizing Your Game

Mathias Royer (Tilting Point), Jacob Krüger (Scopely Consultant), Gameloft, Jorge Canga (Playwing)

10:30 – 11:00


Enjoy our wonderful private terrace and mediterranean breakfast!

11:00 – 11:30


Coming soon

11:30 – 12:00

Keynote | Topic: Influencer Marketing

Tim Armoo (Fanbytes)

12:00 – 12:30

Keynote | Topic: Content Marketing

Sandra Wu (Blinkist)

12:30 – 13:00

Panel | Programmatic Advertising: The Future of Mobile Marketing

Headway, Google, and more panelists coming soon

13:00 – 14:00


Enjoy the beach views from our private terrace, network with colleagues and have fun!

14:00 – 14:30

Keynote | Topic: Mobile Growth


14:30 – 15:00

Keynote | Games

Social Point

15:00 – 15:30

Panel | Maximizing Your Mobile User Retention

Remerge, Facebook and other panelists coming soon

15:30 – 16:00


Take a break and taste sweet pastries while doing networking at the terrace.

16:00 – 16:30

Keynote | Topic: PWAs

Aleyda Solis, CEO at Orianti

16:30 – 17:00

Keynote | Topic: The Future of UA

Thomas Petit (Mobile Growth Expert)

17:00 – 17:30

Panel | All In App Marketing

Thomas Petit (Mobile Growth Expert), Moritz Daan (Phiture), Daniel Peris (TheTool), Gessica Bicego (Blinkist)

17:30 – 18:00


All attendees

18:00 – 19:00


It’s time to build new relationships and strengthen the existing ones!

19:00 – 22:00

Happy Hour

Just relax and have fun!

Room 2

09:30 – 10:15

Fireside chat: User Acquisition Automation

Peter Fodor (App Agent), Jacques Frisch (Glovo)

11:00 – 11:45


Coming soon

11:45 – 12:30

ASO Workshop by TheTool

Katerina Zolotareva + Daniel Peris (TheTool)

14:00 – 14:45


Coming soon

First Speakers Confirmed!

Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.

Thomas Petit

Mobile Growth Expert

Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and has worked as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category. He is currently working as Mobile Growth Expert for several apps.
Tim Aarmo

Tim Armoo


Timothy Armoo is the 24 year old CEO of Fanbytes, a mobile video advertising platform helping brands like Warner, Apple Music, and Sony reach teens through Snapchat and TikTok influencers. Fanbytes's campaigns have seen themselves featured in Forbes, Huffington Post and The Times with Forbes describing them as ``rewriting the rules of social for Gen Z``. Fanbytes is Timo's 3rd company, having started his first company at 14 and selling his second company at 17-year-old.
Guy Uziely

Guy Uziely


Guy is a skilled SaaS professional with passion for building win-win relationships, mobile marketing and big data.
He has over 8 years of experience helping companies such as Telefonica, Inditex, Social Point, Letgo and Schibsted grow in markets across LATAM, Europe and the U.S.
Fluent in English, Spanish, Portuguese and Hebrew, Guy is always up for discussing new ideas and business opportunities.
Diana rubine

Diana Rubine


Diana is CSM at AppsFlyer Spain and has more than 10 years of experience in positions of direct relationship with clients. His deep familiarity with digital marketing, user acquisition and branding, both web and mobile, comes from the diversity of the industries he has worked in, such as gaming and monetization and search and content syndication. In particular, during his time in the gaming industry, he worked directly with the National Lotteries of Peru, Mexico and Croatia.

Diana has a very international profile both in her personal life and in her professional career. He has lived many years in Colombia (his native country), Canada, EE. UU and Israel, where he currently resides. He feels passion for data and standardization processes that originate from his training as a biological sciences scientist.

Daniel Peris

Daniel Peris


Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance-based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups.

Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.

Peter Fodor


Peter Fodor is the Founder & CEO of AppAgent, mobile marketing experts for hire helping companies such as Wooga or Malwarebytes with strategy, data, creatives and user acquisition. Peter started in mobile in 2011 when he co-founded Flow Studio Games. He blogs about mobile marketing at

Katerina Zolotareva


Katerina is Marketing & Customer Success Manager at TheTool, a powerful and easy-to-use platform for tracking and optimizing ASO KPIs in over 90 countries.

With over 3 years of experience in digital marketing (both web and mobile) Katerina loves sharing knowledge about App Store Optimization and mobile growth, and helps developers and marketers improve their app marketing strategy.

aleyda solis

Aleyda Solis


Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of ``SEO, Las Claves Esenciales``, host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google.
Sandra Wu

Sandra Wu


Sandra Wu is a performance marketer who specialises in paid content. Having established content marketing as an acquisition channel for apps such as Blinkist and 8fit, she has seen many successes and failures, and isn't shy about sharing them.
wolfgang peters

Wolfgang Peters


Wolfgang has been driving the growth of mobile games for about 7 years. He has worked on small games as well as big titles with 50+ million downloads. As a data-driven marketer, his expertise is the optimization of the complete marketing funnel, from the first ad impression through app stores and into the game. At Flaregames, he runs the User Acquisition and ASO activities across the portfolio. Before, he led the conversion optimization team at Goodgame Studios, after working at multiple startups.

Gessica Bicego


Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.
moritz daan

Moritz Daan


Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.
Mathias Royer

Mathias Royer

Tilting Point

Mathias leads the recently founded Tilting Point office in Barcelona. With more than nine years of experience leading mobile games teams across a wide variety of genres, Mathias has been instrumental in growing Tilting Point’s presence in Europe. Prior to joining Tilting Point, Mathias served as an Executive Producer for Flaregames and Studio Manager for Gameloft.
Jordi de los Pinos Smadex by Headway

Jordi de los Pinos

Smadex by Headway

Jordi de los Pinos is co-founder and CEO at Smadex, acquired by Headway in 2018. With business and engineering degrees from MIT, Telecom Paris, and Polytecnic University of Catalunya, his entrepreneurial journey has evolved from designing cell phone and airplane chips to building the leading mobile-first DSP. He is an established figure in the growing Barcelona ad tech community and frequently shares his expertise on the topics of AI, machine learning, brand safety, and entrepreneurship.

Some Attendees

Applause brings together over 300 app marketing professionals from top international brands.

Here you have some attendees from past editions:


Huawei App Gallery


21 Buttons


fintonic logo





Just Eat





bimba y Lola





ABA English logo

spilgames logo

Wall Street English






Tilting Point

Small Giant Games



Applause 2019 would not be possible without the support of our partners.

Get to know more about them!



Mobile World Capital

Women In Mobile


iab spain

ASO Conference 2019

Product Hackers

PG Connects

Experience Fighters


Pocker Gamer Connects Seattle



Marco Estil

 Grupo Billingham

Friendly rentals

Media Partners

Applause 2019 would not be possible without the support of our media partners.

Thank you!


marketing directo




Business of Apps


Pocket gamer partner


World of mobile apps






Bourbon Creative


What people say about Applause conference

Buy Applause 2019 tickets

Applause in images

Applause 2019 will take place at the awesome W Barcelona Hotel. Check out last edition images!

Information, Venue and Contact

Do you need more information? Please contact us.



Hotel W Barcelona
Plaça de la Rosa dels Vents, 1
08039 Barcelona, Spain
Friday June 1, 2018 – From 8AM to 8PM


TheTool & PickASO
Rambla Catalunya 60, Principal 2º
08007 Barcelona, Spain
[email protected]
(0034) 93 638 61 26
(0034) 626 223 814