Keynotes, case studies, tips & tricks, workshops, growth hacking… and lots of networking!
Mobile Growth & App Marketing Congress #ApplauseBCN
Saturday May 27, 2017
Saturday May 27, 2017
Applause is the 1st congress for App Marketing & Mobile Growth professionals in Spain, organised by PickASO and held at W Barcelona hotel, next Saturday 27th of May of 2017.
The goals of the event are to create a meeting point for the App Marketing professionals, learn from international mobile app marketing and growth experts, share best practices and the latest strategies & tactics, and grow connections among the attendees.
Sharing their Mobile Growth expertise with attendees.
Spanish Markets Lead, Senior Success Manager at AppsFlyer
Guy is a digital marketing professional with a passion for all things mobile. He has over 8 years of experience helping companies such as Telefonica, Inditex, Social Point, Letgo and Schibsted grow in markets across Europe, LATAM and the U.S. Fluent in English, Spanish, Portuguese and Hebrew, Guy is always up for discussing new ideas and business opportunities.
VP of Client Services
Macarena has more than 9 years experience working in the online world. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last four years, she has been travelilng around the world, building up an extensive range of contacts, making herself a well-recognised and esteemed figure in mobile marketing. As well as this, she ensures that mobusi is recognised as one of the leading companies in the sector. Macarena has a special interest in client services and is dedicated to discovering mobile campaign insights in order to better her own performance and efficiency.
Thierry GuiotApp Annie
Territory Director South Europe at App Annie
Founder & CEO of Magnitude from 1995 to 2003, Thierry was of the French Web & Content Management/CMS pioneers. He then spent a few years as external consultant or Board Advisor for several startups, in Web, e-Commerce, Telecom/WiFi and Infrastructure sectors. In 2008 he specialised in Web & Social Media monitoring and analysis and held several senior international Sales & Business Development positions in major European companies such as Lexis Nexis and Spotter. He joined App Annie in August 2015, to launch the Paris Office and lead the South Europe & Africa team.
Agency Development Manager at Google
Alvaro Gomez works closely with some of the largest digital agencies in Spain, helping them driving growth and empowering them to give excellent client service to their advertisers. Graduated with dual-honors in Law and Business Management at the Carlos III University of Madrid, and thanks to previous professional experience in London, Brussels and Seoul, Alvaro also leads Google‘s efforts to help Spanish advertisers thrive in the new mobile paradigm.
Eric SeufertMobile Dev Memo
Eric Benjamin Seufert is the owner of Heracles, a mobile marketing and analytics consultancy, and Agamemnon, a user acquisition analytics platform that is currently in closed beta. Prior to Heracles, Eric was the VP of User Acquisition at Rovio, the maker of Angry Birds, where he oversaw overall growth and cross promotional efforts within Rovio’s portfolio of titles. Before Rovio, Eric served in marketing and strategy roles at Wooga, Digital Chocolate, and Skype. In 2014, Eric published the book Freemium Economics through Elsevier, and he maintains the mobile app trade blog, Mobile Dev Memo.
Partner Manager at Facebook
Working at Facebook as a Partner Manager in the Global Marketing Solutions team since 2014, Marta is responsible for the top digital agencies from Spain & Portugal and has been helping all type of brands to develop their marketing & creative strategies for Facebook and Instagram. Prior to Facebook, Marta worked at O2 -Telefónica in the Strategy & Marketing team and was mentor of several Wayra startups (Telefonica’s Startup Accelerator Program). In 2012 she worked at HCD GLOBAL – Innovation & Technology Group in Shanghai and at PEPSI in Barcelona. She’s passionate about design, creativity and marketing and has been certificated for D&AD in Art Direction for Digital, the Business of Ideas and Art&Science of Persuasion. She studied both Business Administration (at Pompeu Fabra University and in Boston College) and Design (at Rhode Island School of Design in Providence and at Central Saint Martins in London).
Head of Performance Marketing at Blinkist
Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.
Growth team member 8fit
Thomas has been working for the last 10 years as a Digital Marketing Specialist, with more than 6 years experience in different european startups. Thomas loves experimenting with ASO and currently he works as a Growth team member at 8fit, one of the Top 25 Featured apps in Health and Fitness category.
Online Marketing Manager B2C at InfoJobs
Digital marketing expert with over 10 years experience in the online business. For the last 4 years Roberto has been specializing in app marketing, working for advertising agencies and managing ASO, user acquisition and retention for global brands such as Burger King, Just Eat and Nickelodeon, as well as tech startups. He is currently working as online marketing manager at InfoJobs, the #1 job board in Spain.
Partner & Co-Founder at Phiture
Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.
Peggy Anne SalzMobileGroove + VentureBeat
Founder and Chief Analyst at MobileGroove
Led by mobile analyst and author Peggy Anne Salz, MobileGroove has become a top 50 ranked influential technology destination, providing editorial content, in-depth analysis and custom research for the global mobile industry. Peggy’s work includes dozens of reports, white papers and industry almanacs, as well as +300 articles covering mobile trends, mobile marketing and mobile search. Chapter President of the Mobile Growth Fellowship (Berlin), a non-vendor, not-for-profit, mobile user acquisition, growth, and monetization think tank, where she educates on best practices around app marketing, storytelling and user engagement. She also is a frequent Forbes contributor and a guest columnist for a variety of leading media outlets, where she shares insights on mobile marketing, mobile apps, customer engagement and business innovation. She has written hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.
Growth & Strategy Director at InfoJobs
She led the Mobile Strategy of InfoJobs, the #1 job board in Spain, from 2012 to 2016. She successfully converted the well-known employment website into an App-First company reaching more than 1M MAUs in 2016. She has been working in the mobile industry since 2006, right before the revolution of Android and iOS. At the time she was Managing Director at Code Factory, a Spanish startup making mobile phones accessible to the blind and visually impaired. She worked in many projects of accessibility together with companies like Nokia, BlackBerry, Microsoft, Google, AT&T and Vodafone. In 2010 President Obama signed the Twenty-First Century Communications and Video Accessibility Act into law, an historic milestone in which Code Factory played a significant role. In 2014, she co-founded Women in Mobile, an initiative aiming to increase the visibility of women in tech. In 2015 she received the Dona TIC award, an award given in recognition of leading women in the field of Information and Communication Technology in Catalonia. In 2016 she has created Worksí, a job app startup within Schibsted Spain, and in 2017 she has been promoted to Growth & Strategy Director of InfoJobs joining the board of direction of this Schibsted Company.
Guillermo GallardoTheTool + PickASO
ASO Manager at PickASO + TheTool
VP Marketing, EMEA at Swrve
Tom has been with Swrve for five years, working with some of the world’s largest and smartest mobile businesses to drive retention, engagement and revenue via the mobile app. Prior to joining Swrve Tom was Customer Marketing Manager with Paddy Power – responsible for maximizing customer LTV on all channels and centrally involved in the launch of the company’s mobile strategy.
Chief Strategy & Commercial Officer at Geenapp
Fluent in six languages, with Spanish and English parents Carmen traverses the diverse cultures in Europe with ease, she is truly international in her outlook. Her drive to help grow the start up community in Europe and her international outlook naturally brought her to working with Business Leaders. She is passionate about helping businesses contribute to a better world. Believing that companies should balance their economic contribution with a clear social impact. Arguing that the digital revolution offers us the opportunity to change the world in ways that we had never though possible. An opportunity we should grasp with both hands.
Carmen is an expert in digital transformation, having worked in high pressure roles in digital marketing, setting up international operations. She fully understands the reach and power that digital offers to deliver services and messages. Currently works as Chief Strategy & Commercial Officer at Geenapp.
Daniel PerisTheTool + PickASO
CEO and Growth Engineer at PickASO and TheTool
Online since 1995 and he has been creating digital tools and programming since he was 9 years old. Founder at iPadizate, co-founder at PickASO and Geenapp, and CEO of TheTool, a Performance-Based ASO tool that allows you to track top charts rankings, keywords, ratings, conversion rate, revenue and more in a very easy way. He loves to create and grow companies!
Marketing Manager – Cabify Barcelona
Milagros has 6 years of marketing working for digital bussinesses specializing in in the areas of media buying, strategy and planning. After her experience in digital agencies in Latin America (Wunderman and Universal Mccann) and her work as a freelance digital content editor, she joined Cabify’s Global Marketing team as Head of Strategy and Communications. She is currently Marketing Manager at Cabify in Barcelona, in charge of attracting new customers, retaining them and positioning the brand in the city.
MarketPlace Services Director at AdEspresso
Antonio Calero is MarketPlace Services Director at AdEspresso, international blogger and keynote speaker. For the last 15 years he has been helping companies worldwide to reach their online business goals. During the same time he has lost his hair, maybe both events aren’t related at all…
by PickASO team08:30
by Moritz Daan (Phiture)09:00
by Peggy Ann Salz (MobileGroove)09:40
by Guy Uziely (Appsflyer)10:20
by Marta Mateu (Facebook)11:30
by Thierry Guiot (App Annie)12:10
by MobileGroove | 8fit | Phiture | TheTool | Infojobs & WiM12:50
by Álvaro Gomez (Google)15:30
by Eric Seufert (Mobile Dev Memo)16:10
by Antonio Calero (AdEspresso)16:50
by Gessica Bicego (Blinkist)18:00
by Thomas Petit (8fit)18:40
by Infojobs | Mobile Dev Memo | Geenapp | Swrve | mobusi | Cabify19:20
2017 edition of Applause gathers the biggest players in app marketing, mobile growth, App Store Optimization (ASO), mobile business, user acquisition, monetization and much more.
Each application is unique. It’s important to define a tailor made strategy in any project. To be able to design it, it’s important to know tactics that will help to achieve the business goals. Featured mobile app marketing experts will share their best practices that led them to succeed.
Applause is the perfect scenario where attendees are able to grow connections with other professionals, share experiences, discover potential partners and meet peers. Let’s do business!
During the event, there will be several workshops focused on App Marketing tools. A step by step, in which attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.
Boost your motivation and get inspired at Applause. Anyone in the App Marketing Business knows that growing an app business can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics that you can use in your project.
Applause is the 1st congress 100% focused on App Marketing and Mobile Growth in Spain. It’s the best place to meet the key App Marketing players and learn how to use the best tools to excel your goals.
W Barcelona Hotel
Placa de la Rosa dels Vents, 1
08039 Barcelona, Spain
Sat May 27, 2017 – From 08:30 to 23:59
If you have any questions about the congress, please contact us directly. We will reply as soon as possible.