Keynotes, case studies, tips & tricks, workshops, growth hacking… and lots of networking!

Mobile Growth & App Marketing Congress #ApplauseBCN

Saturday May 27, 2017

Barcelona, Spain

The 1st App Marketing professional congress in Spain

Applause is the 1st congress for App Marketing & Mobile Growth professionals in Spain, organised by PickASO and held at W Barcelona hotel, next Saturday 27th of May of 2017.

The goals of the event are to create a meeting point for the App Marketing professionals, learn from international mobile app marketing and growth experts, share best practices and the latest strategies & tactics, and grow connections among the attendees.

Applause 2016 in video

ORGANIZERS

Logo PickASO

Logo TheTool

GOLDEN SPONSORS

Logotipo AppsFlyer

Logo mobusi

Logo App Annie

SILVER SPONSORS

Swrve logo

FEATURED SPEAKERS

Sharing their Mobile Growth expertise with attendees.

Guy Uziely profile picture

Guy Uziely

AppsFlyer

Guy Uziely

Guy Uziely profile picture

Spanish Markets Lead, Senior Success Manager at AppsFlyer

Guy is a digital marketing professional with a passion for all things mobile. He has over 8 years of experience helping companies such as Telefonica, Inditex, Social Point, Letgo and Schibsted grow in markets across Europe, LATAM and the U.S. Fluent in English, Spanish, Portuguese and Hebrew, Guy is always up for discussing new ideas and business opportunities.

Macarena Cenalmor

Macarena Cenalmor

mobusi

Macarena Cenalmor

Macarena Cenalmor

VP of Client Services

Macarena has more than 9 years experience working in the online world. Right now, she finds herself at the forefront of the digital industry, in the fastest growing area of the sector: mobile performance. For the last four years, she has been travelilng around the world, building up an extensive range of contacts, making herself a well-recognised and esteemed figure in mobile marketing. As well as this, she ensures that mobusi is recognised as one of the leading companies in the sector. Macarena has a special interest in client services and is dedicated to discovering mobile campaign insights in order to better her own performance and efficiency.

Thierry Guiot profile picture

Thierry Guiot

App Annie

Thierry Guiot

Thierry Guiot profile picture

  Territory Director South Europe at App Annie

Founder & CEO of Magnitude from 1995 to 2003, Thierry was of the French Web & Content Management/CMS pioneers. He then spent a few years as external consultant or Board Advisor for several startups, in Web, e-Commerce, Telecom/WiFi and Infrastructure sectors. In 2008 he specialised in Web & Social Media monitoring and analysis and held several senior international Sales & Business Development positions in major European companies such as Lexis Nexis and Spotter. He joined App Annie in August 2015, to launch the Paris Office and lead the South Europe & Africa team.

Alvaro Gomez profile picture

Álvaro Gomez

Google

Álvaro Gómez

Alvaro Gomez profile picture

Agency Development Manager at Google

Alvaro Gomez works closely with some of the largest digital agencies in Spain, helping them driving growth and empowering them to give excellent client service to their advertisers. Graduated with dual-honors in Law and Business Management at the Carlos III University of Madrid, and thanks to previous professional experience in London, Brussels and Seoul, Alvaro also leads Google‘s efforts to help Spanish advertisers thrive in the new mobile paradigm.

Eric Seufert profile picture

Eric Seufert

Mobile Dev Memo

Eric Seufert

Eric Seufert profile picture

Owner, Heracles

Eric Benjamin Seufert is the owner of Heracles, a mobile marketing and analytics consultancy, and Agamemnon, a user acquisition analytics platform that is currently in closed beta. Prior to Heracles, Eric was the VP of User Acquisition at Rovio, the maker of Angry Birds, where he oversaw overall growth and cross promotional efforts within Rovio’s portfolio of titles. Before Rovio, Eric served in marketing and strategy roles at Wooga, Digital Chocolate, and Skype. In 2014, Eric published the book Freemium Economics through Elsevier, and he maintains the mobile app trade blog, Mobile Dev Memo.

Marta Mateu profile picture

Marta Mateu

Facebook

Marta Mateu

Marta Mateu profile picture

Partner Manager at Facebook

Working at Facebook as a Partner Manager in the Global Marketing Solutions team since 2014, Marta is responsible for the top digital agencies from Spain & Portugal and has been helping all type of brands to develop their marketing & creative strategies for Facebook and Instagram. Prior to Facebook, Marta worked at O2 -Telefónica in the Strategy & Marketing team and was mentor of several Wayra startups (Telefonica’s Startup Accelerator Program). In 2012 she worked at HCD GLOBAL – Innovation & Technology Group in Shanghai and at PEPSI in Barcelona. She’s passionate about design, creativity and marketing and has been certificated for D&AD in Art Direction for Digital, the Business of Ideas and Art&Science of Persuasion. She studied both Business Administration (at Pompeu Fabra University and in Boston College) and Design (at Rhode Island School of Design in Providence and at Central Saint Martins in London).

Gessica_Bicego profile picture

Gessica Bicego

Blinkist

Gessica Bicego

Gessica_Bicego profile picture

Head of Performance Marketing at Blinkist

Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.

Thomas Petit - 8fit

Thomas Petit

8fit

Thomas Petit

Thomas Petit - 8fit

Growth team member 8fit

Thomas has been working for the last 10 years as a Digital Marketing Specialist, with more than 6 years experience in different european startups. Thomas loves experimenting with ASO and currently he works as a Growth team member at 8fit, one of the Top 25 Featured apps in Health and Fitness category.

Roberto Sbrolla profile picture

Roberto Sbrolla

Infojobs

Roberto Sbrolla

Roberto Sbrolla profile picture

Online Marketing Manager B2C at InfoJobs

Digital marketing expert with over 10 years experience in the online business. For the last 4 years Roberto has been specializing in app marketing, working for advertising agencies and managing ASO, user acquisition and retention for global brands such as Burger King, Just Eat and Nickelodeon, as well as tech startups. He is currently working as online marketing manager at InfoJobs, the #1 job board in Spain.

Moritz Daan profile picture

Moritz Daan

Phiture

Moritz Daan

Moritz Daan profile picture

Partner & Co-Founder at Phiture

Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.

Peggy Anne Salz

MobileGroove + VentureBeat

Peggy Anne Salz

Peggy_Venture_Beat

Founder and Chief Analyst at MobileGroove

Led by mobile analyst and author Peggy Anne Salz, MobileGroove has become a top 50 ranked influential technology destination, providing editorial content, in-depth analysis and custom research for the global mobile industry. Peggy’s work includes dozens of reports, white papers and industry almanacs, as well as +300 articles covering mobile trends, mobile marketing and mobile search. Chapter President of the Mobile Growth Fellowship (Berlin), a non-vendor, not-for-profit, mobile user acquisition, growth, and monetization think tank, where she educates on best practices around app marketing, storytelling and user engagement. She also is a frequent Forbes contributor and a guest columnist for a variety of leading media outlets, where she shares insights on mobile marketing, mobile apps, customer engagement and business innovation. She has written hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

Caroline Ragot - Infojobs

Caroline Ragot

Infojobs

Caroline Ragot

Caroline Ragot - Infojobs

Growth & Strategy Director at InfoJobs

She led the Mobile Strategy of InfoJobs, the #1 job board in Spain, from 2012 to 2016. She successfully converted the well-known employment website into an App-First company reaching more than 1M MAUs in 2016. She has been working in the mobile industry since 2006, right before the revolution of Android and iOS. At the time she was Managing Director at Code Factory, a Spanish startup making mobile phones accessible to the blind and visually impaired. She worked in many projects of accessibility together with companies like Nokia, BlackBerry, Microsoft, Google, AT&T and Vodafone. In 2010 President Obama signed the Twenty-First Century Communications and Video Accessibility Act into law, an historic milestone in which Code Factory played a significant role. In 2014, she co-founded Women in Mobile, an initiative aiming to increase the visibility of women in tech. In 2015 she received the Dona TIC award, an award given in recognition of leading women in the field of Information and Communication Technology in Catalonia. In 2016 she has created Worksí, a job app startup within Schibsted Spain, and in 2017 she has been promoted to Growth & Strategy Director of InfoJobs joining the board of direction of this Schibsted Company.

Guillermo Gallardo - PickASO / TheTool

Guillermo Gallardo

TheTool + PickASO

Guillermo Gallardo

Guillermo Gallardo - PickASO / TheTool

ASO Manager at PickASO + TheTool

Tom Farrell Swrve

Tom Farrell

Swrve

Tom Farrell

Tom Farrell Swrve

VP Marketing, EMEA at Swrve

Tom has been with Swrve for five years, working with some of the world’s largest and smartest mobile businesses to drive retention, engagement and revenue via the mobile app. Prior to joining Swrve Tom was Customer Marketing Manager with Paddy Power – responsible for maximizing customer LTV on all channels and centrally involved in the launch of the company’s mobile strategy.

Carmen Rios Applause 2017

Carmen Ríos

Geenapp

Carmen Ríos

Carmen Rios Applause 2017

Chief Strategy & Commercial Officer at Geenapp

Fluent in six languages, with Spanish and English parents Carmen traverses the diverse cultures in Europe with ease, she is truly international in her outlook. Her drive to help grow the start up community in Europe and her international outlook naturally brought her to working with Business Leaders. She is passionate about helping businesses contribute to a better world. Believing that companies should balance their economic contribution with a clear social impact. Arguing that the digital revolution offers us the opportunity to change the world in ways that we had never though possible. An opportunity we should grasp with both hands.
Carmen is an expert in digital transformation, having worked in high pressure roles in digital marketing, setting up international operations. She fully understands the reach and power that digital offers to deliver services and messages. Currently works as Chief Strategy & Commercial Officer at Geenapp.

Daniel Peris - TheTool

Daniel Peris

TheTool + PickASO

Daniel Peris

Daniel Peris - TheTool

CEO and Growth Engineer at PickASO and TheTool

Online since 1995 and he has been creating digital tools and programming since he was 9 years old. Founder at iPadizate, co-founder at PickASO and Geenapp, and CEO of TheTool, a Performance-Based ASO tool that allows you to track top charts rankings, keywords, ratings, conversion rate, revenue and more in a very easy way. He loves to create and grow companies!

Milagros Lamas

Cabify

Milagros Lamas

Milagros Lamas - Cabify

Marketing Manager – Cabify Barcelona

Milagros has 6 years of marketing working for digital bussinesses specializing in in the areas of media buying, strategy and planning. After her experience in digital agencies in Latin America (Wunderman and Universal Mccann) and her work as a freelance digital content editor, she joined Cabify’s Global Marketing team as Head of Strategy and Communications. She is currently Marketing Manager at Cabify in Barcelona, ​​in charge of attracting new customers, retaining them and positioning the brand in the city.

Antonio Calero - AdEspresso

Antonio Calero

AdEspresso

Antonio Calero

Antonio Calero - AdEspresso

MarketPlace Services Director at AdEspresso

Antonio Calero is MarketPlace Services Director at AdEspresso, international blogger and keynote speaker. For the last 15 years he has been helping companies worldwide to reach their online business goals. During the same time he has lost his hair, maybe both events aren’t related at all…

APPLAUSE 2017 AGENDA

Registration and Welcome

by PickASO team

08:30

The ASO (App Store Optimization) Stack

by Moritz Daan (Phiture)

09:00

ASO Report

by Peggy Ann Salz (MobileGroove)

09:40

Finding Your True North: Measuring the True ROI of Your App Marketing

by Guy Uziely (Appsflyer)

10:20

Coffee Break

11:00

How mobile is transforming creativity

by Marta Mateu (Facebook)

11:30

App Analytics – Case study

by Thierry Guiot (App Annie)

12:10

ASO Panel Discussion

by MobileGroove | 8fit | Phiture | TheTool | Infojobs & WiM

12:50

Networking Lunch

13:30

Google App Indexing

by Álvaro Gomez (Google)

15:30

International Mobile Growth

by Eric Seufert (Mobile Dev Memo)

16:10

Dynamic Facebook Ads

by Antonio Calero (AdEspresso)

16:50

Power Coffee

17:30

The 7 Habits of Highly Effective Mobile Marketers

by Gessica Bicego (Blinkist)

18:00

Apple Search Ads

by Thomas Petit (8fit)

18:40

App Marketing Panel Discussion

by Infojobs | Mobile Dev Memo | Geenapp | Swrve | mobusi | Cabify

19:20

Happy Hour Networking

20:00

ATTENDEES 2017

Join us!

Logo mobusi
Facebook + Applause
Google + Applause
Phiture + Applause
Women in Mobile
Blinkist + Applause
Cabify Logo

APPLAUSE IN A NUTSHELL

International experts

2017 edition of Applause gathers the biggest players in app marketing, mobile growth, App Store Optimization (ASO), mobile business, user acquisition, monetization and much more.

Mobile Growth strategies

Each application is unique. It’s important to define a tailor made strategy in any project. To be able to design it, it’s important to know tactics that will help to achieve the business goals. Featured mobile app marketing experts will share their best practices that led them to succeed.

Professional networking opportunities

Applause is the perfect scenario where attendees are able to grow connections with other professionals, share experiences, discover potential partners and meet peers. Let’s do business!

Workshops & tools

During the event, there will be several workshops focused on App Marketing tools. A step by step, in which attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.

Case studies

Boost your motivation and get inspired at Applause. Anyone in the App Marketing Business knows that growing an app business can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics that you can use in your project.

Marketing, business & tech

Applause is the 1st congress 100% focused on App Marketing and Mobile Growth in Spain. It’s the best place to meet the key App Marketing players and learn how to use the best tools to excel your goals.

WHAT PEOPLE SAY

Some tweets about 2017 edition of #ApplauseBCN

Read what our attendees are thinking!

SEND US A MESSAGE

If you have any questions about the congress, please contact us directly. We will reply as soon as possible.






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PARTNERS

Comunicae - Applause
TICBeat Applause
Trecebits Applause
Levin Riegner
TheValley - Applause 2017
MobileFirms at Applause event

Applause is a Mobile Growth event organized by PickASO

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