Applause 2018

Mobile Growth & App Marketing Conference

Friday, 1 June 2018
W Hotel, Barcelona


Workshops, Keynotes, Case Studies and Lots of Networking

The PRO App Marketing and Mobile Growth Conference in Barcelona is back!

Applause is the major conference for App Marketing & Mobile Growth professionals in Spain, organized by TheTool, PickASO and AppsFlyer. The conference will be held at W Barcelona Hotel, next Friday 1st of June, 2018.
Sunny Barceloneta beach is waiting for you!

The goals of the event are to create a meeting point for the App Marketing professionals, learn from international mobile growth experts, share best practices and the latest strategies & tactics, and grow connections among the attendees.

This summer over 300 mobile growth professionals will gather in Barcelona for one day of doing business and learning in an stunning environment.


PickASO logo

Platinum Sponsors


Golden Sponsors

Priori Data

Silver Sponsors


Interested in sponsoring Applause 2018?


Applause 2018 in a nutshell


Amazing Networking

Applause is the perfect place where attendees are able to grow connections with other professionals, share experiences, discover potential partners and meet peers. Let’s do business!

Keynotes & Case Studies

Boost your motivation and get inspired at Applause. Anyone in the App Marketing industry knows that growing an app can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics.

Workshops & Tools

During the event, there will be several workshops focused on App Marketing tools. Step by step, the attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.


Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.


08:00 – 09:00

Registration & Welcome

Welcome to Applause 2018!

09:00 – 09:30

Case Study AppsFlyer + Tuenti

Guy Uziely (AppsFlyer)

09:30 – 10:00

You suck at ASO

Luca Giacomel (Bending Spoons)

10:00 – 10:30

ASO (title pending)

Moritz Daan (Phiture)

10:30 – 11:00

ASO: Panel Discussion

Peggy Anne Salz (MobileGroove), Daniel Peris (TheTool), Luca Giacomel (Bending Spoons), Moritz Daan (Phiture), Ekaterina Petrakova (Rocket Internet).

11:00 – 11:30


Enjoy the wonderful private terrace!

11:30 – 12:00

Mobile Growth (title pending)

Moshe Vaknin (YouAppi)

12:00 – 12:30

UA (title pending)

Ekaterina Petrakova (Rocket Internet)

12:30 – 13:00


Speaker pending

13:00 – 13:30

Mobile Growth Panel Discussion

Peggy Anne Salz (MobileGroove),  Xavier Bourlard (Headway), Kobi Edelstein (Appnext), Ivy Yu (YeahMobi), Thomas Petit (8fit).

13:30 – 14:30


Enjoy the views from top of the W Barcelona hotel, network with colleagues and have fun.

14:30 – 15:00

Does Machine Learning Work for Advertising?

Javier Castro (Google)

15:00 – 15:30

Case Study – Performance Marketing

Víctor Momparler (Just Eat)

15:30 – 16:00

Case Study – Mobile Growth

Roberto Sbrolla (InfoJobs)

16:00 – 16:30

Engagement Panel Discussion

Speakers pending.

16:30 – 17:00


More text.

17:00 – 17:30

Pending Topic

Gessica Bicego (Blinkist)

17:30 – 18:00

How Real World Data Can Revolutionize Consumer Engagement & Retention

Jonathan Raveh (The Neura)

18:00 – 18:30

Pending Topic

Thomas Petit (8fit)

18:30 – 18:45

Closing Speech

PickASO team

19:00 – 20:00



20:00 – 21:00

Happy Hour



10:00 – 10:40

How to Create a Media Plan for a Mobile Game

Peter Fodor (AppAgent) + Antti Paikkala (Small Giant Games)

10:45 – 11:20

ASO from Scratch + PRO tactics

Katerina Zolotareva + Daniel Peris (TheTool)

11:25 – 12:05

Internationalization on Mobile

Patrick Kane (Priori Data)

12:10 – 12:45

Mobile Games (title pending)

Speaker pending.

Applause 2018 Speakers

Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.

Thomas Petit


Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and currently works as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category.

Gessica Bicego


Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.

Moritz Daan


Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.

Luca Giacomel

Bending Spoons

Data Scientist with a strong entrepreneurial attitude and interest for product growth. After graduating he founded his first startup, PolicyBrain, where they analyzed parliamentary data and made predictions on vote results for lobbyists and big companies. He later joined Bending Spoons as a data scientist, where he is currently also helping out with ASO and UA bringing his quantitative knowledge. Since then beating the market with quantitative ASO has became his obsession.

Peter Fodor


Peter Fodor is the Founder & CEO of AppAgent, mobile marketing experts for hire helping companies such as Wooga or Malwarebytes with strategy, data, creatives and user acquisition. Peter started in mobile in 2011 when he co-founded Flow Studio Games. He blogs about mobile marketing at

Peggy Anne Salz


Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing clients custom research and strategic content marketing. She is also a VentureBeat mobile analyst, frequent Forbes contributor and has written 300+ articles on mobile industry trends and business innovation, as well as nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.

Antti Paikkala

Small Giant Games

Antti is a performance marketing expert, currently managing all digital marketing campaigns for Empires & Puzzles: RPG Quest. Before joining Small Giant Games, Antti worked at Rovio Entertainment, where he oversaw cross promotion of the Angry Birds portfolio and managed paid acquisition campaigns for titles such as Angry Birds Blast and Angry Birds Evolution, as well as multiple soft launches.

Roberto Sbrolla


Digital marketing expert with over 10 years experience in the online business. For the last 4 years Roberto has been specializing in app marketing, working for advertising agencies and managing ASO, user acquisition and retention for global brands such as Burger King, Just Eat and Nickelodeon, as well as tech startups. He is currently working as online marketing manager at InfoJobs, the #1 job board in Spain.

Gaela Le Janne


Gaela Le Janne has been working in the digital industry since she graduated in Economics & Marketing. She joined Wallapop 4 years ago when the app was just launching and she is dedicated today to engage and build long-term relationships with 40 million of wallapop users. Passionated about new technologies, she is also involved in Geek Girl Meetup Barcelona, the organization she co-founded to empower women in tech.

Javier Castro


With a B.Sc in computer engineering and a Masters in Business, Javier has worked at Oracle and HP in programming and sales before joining Google. He spent the last 5 years working within the Google Cloud team and working as a Growth Manager. Currently, he is leading the EMEA Gaming team working with the most sophisticated gaming companies across Europe helping them to acquire profitable users.
Moshe Vaknin

Moshe Vaknin


Moshe has been dreaming about YouAppi since he bought his first iPhone 3. After a long and successful career, leading companies such as ATT and VocalTech, Moshe founded three successful startups before founding YouAppi. As the CEO of YouAppi, Moshe brings vast experience in the advertising, publishing and affiliate marketing fields, fortifying him with the ability to identify opportunities, transform them into reality, and lead global teams.
Guy Uziely

Guy Uziely


Guy is a multilingual Sales & Marketing professional with a passion for everything online. He has years of experience working and living in Latin America, Europe and the U.S. Prior to joining AppsFlyer Guy was managing key accounts for Matomy Media Group and Edusoft Ltd.
Xavier Bourlard

Xavier Bourlard


Xavier has over 12 years of performance-based advertising, online/e-mail marketing and mobile user acquisition experience, with a strong focus on leading and growing the business development internationally. Before joining Headway, he was based in Berlin working at Glispa - an international marketing platform for mobile and digital entertainment clients.
At Headway, his responsibilities are to build and manage the several teams from the European office based in Barcelona, and to lead the mobile app marketing activities internationally. His goal is to empower Mobrain - the In-House Mobile Marketing Platform from Headway - as an all in one Mobile advertising solution for all app developers and brands from all over the world.
Victor Momparler

Victor Momparler

Just Eat

With a Business Administration degree and Masters in Digital Marketing & E-commerce, Victor is a digital marketing professional with more than 6 years of experience. Having worked in leader companies as Microsoft, Zalando and Wazypark, he is now responsible for the user acquisition strategy at Just Eat.
Kobi Edelstein

Kobi Edelstein


Kobi Edelstein is the VP of Advertising for Appnext. With over 18 years in Games and Media, Kobi is a seasoned marketer and product innovator.
Kobi has founded an indie multiplayer game studio and was a CMO of a mobile strategy game studio.
Prior to that he had many years of experience at companies like where Kobi spearheaded the casino product department, and Exent where he established and managed a free ad supported game portal and network of white labels.
At Appnext, Kobi leads the Demand side, helping thousands of App developers grow their business. Kobi also oversees the Appnext Platform including Support and Operations activities.
Carmen Ríos

Carmen Ríos


Fluent in six languages, with Spanish and English parents Carmen traverses the diverse cultures in Europe with ease, she is truly international in her outlook. Her drive to help grow the start up community in Europe and her international outlook naturally brought her to working with Business Leaders. She is passionate about helping businesses contribute to a better world. Believing that companies should balance their economic contribution with a clear social impact. Arguing that the digital revolution offers us the opportunity to change the world in ways that we had never though possible. An opportunity we should grasp with both hands.
Carmen is an expert in digital transformation, having worked in high pressure roles in digital marketing, setting up international operations. She fully understands the reach and power that digital offers to deliver services and messages.
Ekaterina Petrakova

Ekaterina Petrakova

Rocket Internet

Ekaterina is Mobile Marketing Manager and leading most of app/mobile marketing initiatives across Rocket Internet family. Besides focusing on apps, she's involved in SEA which feeds on her passion for Online Marketing on both mobile and desktop.
Daniel Peris

Daniel Peris


Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance-based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups.

Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.


Katerina Zolotareva


Katerina is Marketing & Customer Success Manager at TheTool, a powerful and easy-to-use platform for tracking and optimizing ASO KPIs in over 90 countries.

With over 3 years of experience in digital marketing (both web and mobile) Katerina loves sharing knowledge about App Store Optimization and mobile growth, and helps developers and marketers improve their app marketing strategy.

Patrick Kane

Patrick Kane

Priori Data

Patrick grew up in the US and worked for a decade as a heavy consumer of market, financial, and private company data as both an analyst and an investor. He began his career in the investment banking division of Morgan Stanley, before joining private equity fund Vestar Capital Partners. After completing an MBA from INSEAD in 2012, Patrick founded Priori Data to bring transparency to the black-boxes of the app stores, helping makers, marketers and analysts better understand the mobile ecosystem.
Jonathan Raveh

Jonathan Raveh

The Neura

With 10 years' experience in the mobile industry in various content & advertising positions, Jonathan is the Director of Monetization & Strategic Partnership at Neura. Prior to Neura, Jonathan was solely responsible for monetization at CallApp and managed all Partnerships & Community endeavors at Appnext.

Jonathan frequently writes in several industry-related blogs, including Mobile Dev Memo, TheTool, Medium, Soomla and more.

Andre Kempe

Andre Kempe


Andre is working in mobile since mobile was about SMS and WAP. As a former head of several departments in several companies, from Trademob to LOVOO, to fleek by Zalando or Free2Move. He co-founded, a startup from Barcelona that helps creators on Youtube, Twitch or any other social network to generate revenue with free donations while being social and save some dolphins.



Some Attendees

Applause brings together over 300 app marketing professionals from top international brands.

Here you have some attendees from past editions:


Applause 2018 would not be possible without the support of our partners.

Get to know more about them!



Mobile World Capital

Women In Mobile


Experience Fighters

Marco Estil

 Grupo Billingham

Media Partners

Applause 2018 would not be possible without the support of our media partners.

Thank you!








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Applause 2018 will take place at the awesome W Barcelona Hotel. Check out last edition images!

Information, Venue and Contact

Do you need more information? Please contact us.



Hotel W Barcelona
Plaça de la Rosa dels Vents, 1
08039 Barcelona, Spain
Friday June 1, 2018 – From 8AM to 8PM


TheTool & PickASO
Rambla Catalunya 60, Principal 2º
08007 Barcelona, Spain
[email protected]
(0034) 93 638 61 26
(0034) 626 223 814