Applause 2019

Mobile Growth & App Marketing Conference

Friday, June 7, 2019
W Hotel, Barcelona


NEW: Exclusive Access to Our Networking & Meeting Event App

The 4th Edition of the Unique Conference for App Marketers in Spain is back!

Applause is one-day conference for European App Marketing & Mobile Growth professionals organized by TheTool, PickASO and AppsFlyer, held in Barcelona on June 7 at W Hotel.

Learn from the best app marketing professionals through master sessions, workshops, panels, fireside chats and schedule meetings by our new event app.

This summer over 300 mobile growth professionals will gather in Barcelona for one day of doing business and learning in a stunning environment. Do not miss it!


PickASO logo

Interested in sponsoring Applause 2019?


Applause 2019 in a nutshell


Amazing Networking

Applause is the perfect place to grow connections with other professionals: chat and schedule meetings with them before by the app and meet them in person during the event. Let’s do business!

Master Sessions & Panels

Boost your motivation and get inspired at Applause. Anyone in the App Marketing industry knows that growing an app can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics.

Workshops & Tools

During the event, there will be several workshops focused on App Marketing tools. Step by step, the attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.

Last Edition Agenda

Learn about last app marketing topics during our keynotes and workshops. Take note of our schedule!

Master Sessions & Panels

08:00 – 09:00

Registration & Welcome

Welcome to Applause 2018!

09:00 – 09:30

You suck at ASO

Luca Giacomel (Bending Spoons)

09:30 – 10:00

The State of Search Volume Estimates for the App Stores

Moritz Daan (Phiture)

10:00 – 10:30

Scaling Mobile Using a Data-Driven Customer Focus

Guy Uziely (AppsFlyer) and Rubén Álvarez (Tuenti)

10:30 – 11:00

ASO: Panel Discussion

Peggy Anne Salz (MobileGroove), Daniel Peris (TheTool), Luca Giacomel (Bending Spoons), Moritz Daan (Phiture), Ekaterina Petrakova (Rocket Internet).

11:00 – 11:30


Enjoy the wonderful private terrace!

11:30 – 12:00

The Billion Dollar Mobile App Opportunity

Moshe Vaknin (YouAppi)

12:00 – 12:30

Get the most of your tracking concept for UA, Analytics and Engagement

Ekaterina Petrakova (Rocket Internet)

12:30 – 13:00

Best Practices for Implementing a CDP

Tim Norris (mParticle)

13:00 – 13:30

Mobile Growth Panel Discussion

Peggy Anne Salz (MobileGroove),  Xavier Bourlard (Headway), Kobi Edelstein (Appnext), Ivy Yu (YeahMobi), Thomas Petit (8fit) and André Kempe (SolidarityApp).

13:30 – 15:00


Enjoy the views from top of the W Barcelona hotel, network with colleagues and have fun.

15:00 – 15:30

Does Machine Learning Work for Advertising?

Javier Castro (Google)

15:30 – 16:00

The App Strategy within the Marketing Mix

Víctor Momparler (Just Eat)

16:00 – 16:30

Experiment 626: the InfoJobs Growth Formula

Roberto Sbrolla (InfoJobs)

16:30 – 17:00

Engagement Panel Discussion

Gaela Le Janne (wallapop), Anshul Kudal (, Sandra Sancho (mytaxi), Marc Pelejà (Glovo), Justine Devos (Schibsted)

17:00 – 17:30


Take a break and taste sweet pastries while doing networking at the terrace.

17:30 – 18:00

Marketing & Data: The Secret To a Happy Marriage

Gessica Bicego (Blinkist)

18:00 – 18:30

How Real World Data Can Revolutionize Consumer Engagement & Retention

Jonathan Raveh (Neura)

18:30 – 19:00

Growing UA beyond Facebook, Google, Apple & AdNetworks: Opportunity & Challenges

Thomas Petit (8fit)

19:00 – 20:00


It’s time to build new relationships and strengthen the existing ones!

20:00 – 21:00

Happy Hour

Just relax and have fun!


09:30 – 10:10

Internationalization on Mobile

Patrick Kane (Priori Data)

10:15 – 10:55

How to Create a Media Plan for a Mobile Game

Peter Fodor (AppAgent) + Antti Paikkala (Small Giant Games)

11:35 – 12:15

ASO from Scratch + PRO tactics

Katerina Zolotareva + Daniel Peris (TheTool)

12:10 – 13:00

Ad Monetization for Games – A Data Scientist’s Playbook

Carole Wi-Hai (Tenjin)

First Speakers Confirmed!

Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.

Thomas Petit

Mobile Growth Expert

Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and has worked as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category. He is currently working as Mobile Growth Expert for several apps.
Tim Aarmo

Tim Aarmo


Timothy Armoo is the 24 year old CEO of Fanbytes, a mobile video advertising platform helping brands like Warner, Apple Music, and Sony reach teens through Snapchat and TikTok influencers. Fanbytes's campaigns have seen themselves featured in Forbes, Huffington Post and The Times with Forbes describing them as ``rewriting the rules of social for Gen Z``. Fanbytes is Timo's 3rd company, having started his first company at 14 and selling his second company at 17-year-old.
Guy Uziely

Guy Uziely


Guy is a skilled SaaS professional with passion for building win-win relationships, mobile marketing and big data.
He has over 8 years of experience helping companies such as Telefonica, Inditex, Social Point, Letgo and Schibsted grow in markets across LATAM, Europe and the U.S.
Fluent in English, Spanish, Portuguese and Hebrew, Guy is always up for discussing new ideas and business opportunities.
Diana rubine

Diana Rubine


Diana is CSM at AppsFlyer Spain and has more than 10 years of experience in positions of direct relationship with clients. His deep familiarity with digital marketing, user acquisition and branding, both web and mobile, comes from the diversity of the industries he has worked in, such as gaming and monetization and search and content syndication. In particular, during his time in the gaming industry, he worked directly with the National Lotteries of Peru, Mexico and Croatia.

Diana has a very international profile both in her personal life and in her professional career. He has lived many years in Colombia (his native country), Canada, EE. UU and Israel, where he currently resides. He feels passion for data and standardization processes that originate from his training as a biological sciences scientist.

Daniel Peris

Daniel Peris


Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance-based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups.

Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.

Peter Fodor


Peter Fodor is the Founder & CEO of AppAgent, mobile marketing experts for hire helping companies such as Wooga or Malwarebytes with strategy, data, creatives and user acquisition. Peter started in mobile in 2011 when he co-founded Flow Studio Games. He blogs about mobile marketing at

Katerina Zolotareva


Katerina is Marketing & Customer Success Manager at TheTool, a powerful and easy-to-use platform for tracking and optimizing ASO KPIs in over 90 countries.

With over 3 years of experience in digital marketing (both web and mobile) Katerina loves sharing knowledge about App Store Optimization and mobile growth, and helps developers and marketers improve their app marketing strategy.

aleyda solis

Aleyda Solis


Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of ``SEO, Las Claves Esenciales``, host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google.
Sandra Wu

Sandra Wu


Sandra Wu is a performance marketer who specialises in paid content. Having established content marketing as an acquisition channel for apps such as Blinkist and 8fit, she has seen many successes and failures, and isn't shy about sharing them.
wolfgang peters

Wolfgang Peters


Wolfgang has been driving the growth of mobile games for about 7 years. He has worked on small games as well as big titles with 50+ million downloads. As a data-driven marketer, his expertise is the optimization of the complete marketing funnel, from the first ad impression through app stores and into the game. At Flaregames, he runs the User Acquisition and ASO activities across the portfolio. Before, he led the conversion optimization team at Goodgame Studios, after working at multiple startups.

Some Attendees

Applause brings together over 300 app marketing professionals from top international brands.

Here you have some attendees from past editions:


Huawei App Gallery


21 Buttons


fintonic logo





Just Eat





bimba y Lola








Small Giant Games



Applause 2019 would not be possible without the support of our partners.

Get to know more about them!



Mobile World Capital

Women In Mobile


iab spain

Experience Fighters

Product Hackers

PG Connects


Pocker Gamer Connects Seattle


 Grupo Billingham

Marco Estil

Media Partners

Applause 2019 would not be possible without the support of our media partners.

Thank you!


marketing directo




Business of Apps


Pocket gamer partner


World of mobile apps






What people say about Applause conference

Buy Applause 2019 tickets

Applause in images

Applause 2019 will take place at the awesome W Barcelona Hotel. Check out last edition images!

Information, Venue and Contact

Do you need more information? Please contact us.



Hotel W Barcelona
Plaça de la Rosa dels Vents, 1
08039 Barcelona, Spain
Friday June 1, 2018 – From 8AM to 8PM


TheTool & PickASO
Rambla Catalunya 60, Principal 2º
08007 Barcelona, Spain
[email protected]
(0034) 93 638 61 26
(0034) 626 223 814