Applause 2018

Mobile Growth & App Marketing Conference

Friday, 1 June 2018
W Hotel, Barcelona


Workshops, keynotes, case studies and lots of Networking

The PRO App Marketing and Mobile Growth Conference in Barcelona is back!

Applause is the 1st conference for App Marketing & Mobile Growth professionals in Spain, organized by TheTool, PickASO and AppsFlyer. It will be held at W Barcelona Hotel, next Friday 1st of June of 2018.
Sunny Barceloneta beach is waiting for you!

The goals of the event are to create a meeting point for the App Marketing professionals, learn from international mobile growth experts, share best practices and the latest strategies & tactics, and grow connections among the attendees.

This summer more than 300 mobile growth professionals will gather in Barcelona for one day of doing business and learning in an stunning environment.


TheTool logo
PickASO logo
AppsFlyer logo

Golden Sponsors


Applause 2018 in a nutshell


Amazing Networking

Applause is the perfect place where attendees are able to grow connections with other professionals, share experiences, discover potential partners and meet peers. Let’s do business!

Keynotes & Case Studies

Boost your motivation and get inspired at Applause. Anyone in the App Marketing industry knows that growing an app can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics.

Workshops & Tools

During the event, there will be several workshops focused on App Marketing tools. Step by step, the attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.

Applause 2018 Speakers

Our speakers this year include professionals from all around the globe who will share their knowledge about Mobile Growth.

Thomas Petit

Thomas Petit


Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups. Thomas loves to experience ASO and currently works as a Growth Team Member at 8fit, one of the 25 most outstanding applications in the Health and Fitness category.
Gessica Bicego

Gessica Bicego


Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.
Moritz Daan

Moritz Daan


Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.
Luca Giacomel

Luca Giacomel

Bending Spoons

Data Scientist with a strong entrepreneurial attitude and interest for product growth. After graduating he founded his first startup, PolicyBrain, where they analyzed parliamentary data and made predictions on vote results for lobbyists and big companies. He later joined Bending Spoons as a data scientist, where he is currently also helping out with ASO and UA bringing his quantitative knowledge. Since then beating the market with quantitative ASO has became his obsession.
Peter Fodor

Peter Fodor


Peter Fodor is the Founder & CEO of AppAgent, mobile marketing experts for hire helping companies such as Wooga or Malwarebytes with strategy, data, creatives and user acquisition. Peter started in mobile in 2011 when he co-founded Flow Studio Games. He blogs about mobile marketing at
Peggy Anne Salz

Peggy Anne Salz


Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing clients custom research and strategic content marketing. She is also a VentureBeat mobile analyst, frequent Forbes contributor and has written 300+ articles on mobile industry trends and business innovation, as well as nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.
Antti Paikkala

Antti Paikkala

Small Giant Games

Antti is a performance marketing expert, currently managing all digital marketing campaigns for Empires & Puzzles: RPG Quest. Before joining Small Giant Games, Antti worked at Rovio Entertainment, where he oversaw cross promotion of the Angry Birds portfolio and managed paid acquisition campaigns for titles such as Angry Birds Blast and Angry Birds Evolution, as well as multiple soft launches.
Roberto Sbrolla

Roberto Sbrolla


Digital marketing expert with over 10 years experience in the online business. For the last 4 years Roberto has been specializing in app marketing, working for advertising agencies and managing ASO, user acquisition and retention for global brands such as Burger King, Just Eat and Nickelodeon, as well as tech startups. He is currently working as online marketing manager at InfoJobs, the #1 job board in Spain.

Some Attendees

Applause brings together over 300 app marketing professionals from top international brands.

Here you have some attendees from past editions:

Google logo

Facebook logo logo

App Annie logo

8fit logo

zalando logo

cabify logo

wallapop logo

Desigual logo

Phiture logo

socialpoint logo

cornerjob logo

fotocasa logo

Blinkist logo

ABA English logo

Bending Spoons logo

Tiendeo logo

imaginBank logo

letgo logo

Bershka logo

deliberry logo

eDreams logo

AdEspresso logo

braze logo

Billy logo

criteo logo

appodeal logo

mango logo

mytaxi logo

seat logo

fintonic logo

spilgames logo

softonic logo

gameloft logo

From the Bench logo

oysho logo

Interested in sponsoring Applause 2018?


What people say about Applause conference

Buy Applause 2018 tickets

Applause in images

Applause 2018 will take place at the awesome W Barcelona Hotel. Check out last edition images!

Information, Venue and Contact

Do you need more information? Please contact us.



Hotel W Barcelona
Plaça de la Rosa dels Vents, 1
08039 Barcelona, Spain
Friday June 1, 2018 – From 8AM to 8PM


TheTool & PickASO
Rambla Catalunya 60, Principal 2º
08007 Barcelona, Spain
[email protected]
(0034) 93 638 61 26
(0034) 626 223 814