Keynotes, case studies, tips & tricks, workshops, growth hacking… and lots of networking!
Mobile Growth & App Marketing Congress #ApplauseBCN
Saturday May 27, 2017
Save the date, limited seats!
Saturday May 27, 2017
Save the date, limited seats!
Applause is the 1st congress for App Marketing & Mobile Growth professionals in Spain, organised by PickASO and held at W Barcelona hotel, next Saturday 27th of May of 2017.
The goals of the event are to create a meeting point for the App Marketing professionals, learn from international mobile app marketing and growth experts, share best practices and the latest strategies & tactics, and grow connections among the attendees.
Sharing their expertise with attendees.
Eric SeufertMobile Dev Demo
Eric Benjamin Seufert is the owner of Heracles, a mobile marketing and analytics consultancy, and Agamemnon, a user acquisition analytics platform that is currently in closed beta. Prior to Heracles, Eric was the VP of User Acquisition at Rovio, the maker of Angry Birds, where he oversaw overall growth and cross promotional efforts within Rovio’s portfolio of titles. Before Rovio, Eric served in marketing and strategy roles at Wooga, Digital Chocolate, and Skype. In 2014, Eric published the book Freemium Economics through Elsevier, and he maintains the mobile app trade blog, Mobile Dev Memo.
Agency Development Manager at Google
Alvaro Gomez works closely with some of the largest digital agencies in Spain, helping them driving growth and empowering them to give excellent client service to their advertisers. Graduated with dual-honors in Law and Business Management at the Carlos III University of Madrid, and thanks to previous professional experience in London, Brussels and Seoul, Alvaro also leads Google‘s efforts to help Spanish advertisers thrive in the new mobile paradigm.
Thierry GuiotApp Annie
South Europe Territory Director at App Annie
High-Tech/Digital executive and international business developer with strong entrepreneurial skills. Founder & CEO of Magnitude from 1995 to 2003, a successful 30-people high-tech early player in the French Web community, pioneering in developing and hosting e-Commerce & CMS solutions. Prior to joining App Annie in August 2015, to launch the Paris Office and to lead the South Europe team, I spent three years as Executive Search Partner at Highdev in Paris, in charge of developing the Digital Practice.
Partner Manager at Facebook
Partner & Co-Founder at Phiture
Moritz founded and sold two online gaming companies between the age of 17 and 23. He did ASO for SoundCloud and ran an international growth team for two years. Moritz is partner at Phiture, a mobile growth consultancy in Berlin which he set up with Andy Carvell in 2016. Phiture helps app businesses grow based on their industry-acclaimed Mobile Growth Stack.
Head of Performance Marketing at Blinkist
Gessica is a computer scientist who is in love with marketing. She has 6+ years experience in digital marketing on both web and mobile. Following her experience in Italy at various digital agencies, she moved to Berlin to join KAYAK as a Programmatic Marketing Manager, overseeing all social media investment for EMEA, LATAM and APAC. She currently leads the performance marketing team at Blinkist, a mobile learning startup that gives people the knowledge they need from nonfiction books to become their best selves.
Peggy Anne SalzMobileGroove + VentureBeat
Founder and Chief Analyst at MobileGroove
Led by mobile analyst and author Peggy Anne Salz, MobileGroove has become a top 50 ranked influential technology destination, providing editorial content, in-depth analysis and custom research for the global mobile industry. Peggy’s work includes dozens of reports, white papers and industry almanacs, as well as +300 articles covering mobile trends, mobile marketing and mobile search. Chapter President of the Mobile Growth Fellowship (Berlin), a non-vendor, not-for-profit, mobile user acquisition, growth, and monetization think tank, where she educates on best practices around app marketing, storytelling and user engagement. She also is a frequent Forbes contributor and a guest columnist for a variety of leading media outlets, where she shares insights on mobile marketing, mobile apps, customer engagement and business innovation. She has written hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.
Daniel PerisTheTool + PickASO
CEO and Growth Engineer at PickASO and TheTool
Online since 1995 and he has been creating digital tools and programming since he was 9 years old. Founder at iPadizate, co-founder at PickASO and Geenapp, and CEO of TheTool, a Performance-Based ASO tool that allows you to track top charts rankings, keywords, ratings, conversion rate, revenue and more in a very easy way. He loves to create and grow companies!
Caroline RagotInfojobs + Women in Mobile
Mobile Strategist at InfoJobs and Co-founder of Women in Mobile
Expert in mobile technology with a strong focus and passion for native apps. She is currently leading the Mobile Strategy at InfoJobs, the #1 job board in Spain. Her role is to convert InfoJobs into a Mobile First company. She has been working in the mobile industry since 2006, right before the revolution of Android and iOS. She worked in many projects together with companies like Nokia, BlackBerry, Microsoft, Google, AT&T, SFR and Vodafone. Speaker at many public events including the London Nokia World and the Washington M-Enabling Summit. In 2014, she co-founded Women in Mobile, an initiative to increase the visibility and the leadership of all the amazing women who are shaping the future of the mobile industry.
Customer Success Manager, Spain and LATAM at AppsFlyer
A skilled Digital Marketing professional with a passion for all things mobile. 7+ years of experience helping companies grow in markets across Latin America, Europe and the U.S. Fluent in English, Spanish, Portuguese and Hebrew and holds dual citizenship – Israeli and EU. Tech-savvy, relationship builder and a very fast learner. For the last 2 years, he has been working as a Customer Success Manager at AppsFlyer.
MarketPlace Services Director at AdEspresso
Antonio Calero is MarketPlace Services Director at AdEspresso, international blogger and keynote speaker. For the last 15 years he has been helping companies worldwide to reach their online business goals. During the same time he has lost his hair, maybe both events aren’t related at all…
Growth team member 8fit
Thomas has been working for the last 10 years as a Digital Marketing Specialist, with more than 6 years experience in different european startups. Thomas loves experimenting with ASO and currently he works as a Growth team member at 8fit, one of the Top 25 Featured apps in Health and Fitness category.
by PickASO team08:30
by Moritz Daan (Phiture)09:00
by Peggy Ann Salz (MobileGroove)09:40
by Guy Uziely (Appsflyer)10:20
by Marta Mateu (Facebook)11:30
by Thierry Guiot (App Annie)12:10
by MobileGroove | 8fit | Phiture | TheTool12:50
by Álvaro Gomez (Google)15:30
by Eric Seufert (Mobile Dev Memo)16:10
by Antonio Calero (AdEspresso)16:50
by Gessica Bicego (Blinkist)18:00
by Thomas Petit (8fit)18:40
by Infojobs | Mobile Dev Memo | (TBC)19:20
Some of the companies that attended Applause 2016
2017 edition of Applause gathers the biggest players in app marketing, mobile growth, App Store Optimization (ASO), mobile business, user acquisition, monetization and much more.
Each application is unique. It’s important to define a tailor made strategy in any project. To be able to design it, it’s important to know tactics that will help to achieve the business goals. Featured mobile app marketing experts will share their best practices that led them to succeed.
Applause is the perfect scenario where attendees are able to grow connections with other professionals, share experiences, discover potential partners and meet peers. Let’s do business!
During the event, there will be several workshops focused on App Marketing tools. A step by step, in which attendees will understand how to use them, clarify questions and learn how to leverage some of the best tools on the market.
Boost your motivation and get inspired at Applause. Anyone in the App Marketing Business knows that growing an app business can be tough. Discover useful lessons from the biggest players and learn new strategies & tactics that you can use in your project.
Applause is the 1st congress 100% focused on App Marketing and Mobile Growth in Spain. It’s the best place to meet the key App Marketing players and learn how to use the best tools to excel your goals.
W Barcelona Hotel
Placa de la Rosa dels Vents, 1
08039 Barcelona, Spain
Sat May 27, 2017 – From 08:30 to 23:59
If you have any questions about the congress, please contact us directly. We will reply as soon as possible.